Global payment giant Square cooperates with TikTok to enter the social e-commerce market!

It is learned that the global payment giant Square has recently reached a cooperation with TikTok to launch the new service Square x TikTok. Through this service, TikTok For Business users can integrate the videos, ads and fans in their accounts with the Square online store, and fans can enjoy a one-stop shopping experience on the platform.

With Square x TikTok, merchants can run ads using the TikTok Ads Manager, sync their existing product catalog with TikTok, incorporate a curated shopping tag in their profile, and include product links in their content that users can click and jump directly to Square Online to complete their purchase.

Not long ago, TikTok announced that its monthly active users have exceeded 1 billion, making it one of the fastest growing social media platforms in the world. The partnership with Square provides online sellers with an opportunity to expand their business, especially as social e-commerce becomes more and more popular.

David Rusenko, head of e-commerce at Square, said they have been committed to helping sellers expand their online business and expand their customer base. Online sales have long been an important source of income for sellers, and in the future they will also look forward to helping more sellers develop new customer bases on TikTok.

Editor✎ Irene/

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