As the epidemic spreads globally, various incidents have occurred frequently in the cross-border circle recently. Today, there is another explosive news! Amazon Europe stipulates: Boxes weighing more than 15KG will not be allowed into the warehouse! The reason is that the boxes are too heavy and require two employees to lift them, which violates the European "1-meter social distance" regulations. Therefore, sellers on the European site must pay attention to control the weight of each box of goods within 15KG, otherwise it is likely to be rejected! In addition, Amazon also stipulates that in the US site , from March 17 to April 5, non-essential goods or medical supplies will not be sold. During this period, Amazon is temporarily giving priority to receiving daily necessities, medical supplies, and other high-demand goods into its fulfillment centers so that these items can be delivered to consumers faster. All of this is due to the worsening COVID-19 pandemic in the United States and Europe. As countries work hard to prevent and control the epidemic, online e-commerce business has surged, and Amazon's delivery business does not have enough staff to support current business. Even officials said that Amazon has added 100,000 full-time and part-time positions in its operations centers in the United States to meet growing demand. According to foreign media reports, on the one hand, due to the impact of the epidemic, Amazon should reduce the volume of shipments considering the health and safety of warehouse employees. Therefore, Amazon said that warehouse employees can take unpaid leave before the end of the month without the risk of being fired; on the other hand, at least five employees in Amazon's warehouses in Europe have been infected with the new coronavirus. If Amazon does not manage it, it will inevitably arouse the anger of the public and employees. Although this is an extraordinary policy during the epidemic, it is indeed very uncomfortable for sellers. So, what should sellers do during this period? 1. Products that are still in stock and selling well can be appropriately priced and promoted with corresponding advertising; 2. Products that do not normally receive many orders and have large inventories can be sold at a reasonable price to seize the opportunity to boost sales; 3. Sellers who have the conditions can contact overseas warehouses and ship the products to overseas warehouses with labels. On the one hand, in case of out-of-stock, they can directly deliver from overseas warehouses; on the other hand, after FBA returns to normal on April 15, sellers can also replenish overseas warehouses in time. Replenishing in advance can seize business opportunities; 4. Be prepared for self-delivery, with sufficient supply and reliable logistics; 5. Actively seek reviews. Americans are currently at home with nothing to do, and the economy is affected, so they must be using a lot of social software. I believe they will be very happy to receive free reviews at this time; 6. Prepare well for the peak season! Use this time to develop new products. Amazon currently accepts the following categories. So, it can be seen that these categories are more popular. Can sellers develop and select products in these categories? 7. Keep learning. Often a crisis means an opportunity. Seize the opportunity of these 15 days, study advertising carefully, optimize product rankings with evaluation methods, and develop popular products. Maybe you can surpass others and reach the peak of your life. |
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