It is learned that Amazon recently announced an agreement with food delivery platform Deliveroo to provide Prime users in the UK and Ireland with a one-year free Deliveroo Plus membership.
It is reported that customers who become Deliveroo Plus members can enjoy free delivery service when the order value exceeds £25.
Deliveroo said its partnership with Amazon Prime would help it attract new, sticky online customers, and singled out its £3.49-a-month subscription service Plus as a key area of investment in which it hopes to boost customer loyalty.
Amazon closed its restaurant delivery service in the UK at the end of 2018, and made a large investment in Deliveroo in 2019. It is reported that the investment is one of the largest single investments ever made in a British startup.
In an investigation last year, Britain's competition regulator expressed concerns that using Amazon's Prime network could give Deliveroo an unfair advantage over rivals such as Just Eat Takeaway.com and Uber Eats.
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