Snapchat reports strong second quarter performance, with revenue approaching $1 billion!

It is learned that the American social e-commerce Snapchat has recently released its second-quarter financial report: the number of active users has grown steadily and revenue has increased significantly. The second-quarter revenue was US$980 million, a year-on-year increase of 116%. Among them, the North American market revenue was US$702 million, the European market revenue was US$152 million, and the other international markets revenue was US$128 million. Snap's net loss narrowed from US$326 million in the same period a year ago to US$152 million.

Snapchat's revenue bar chart for the global, North American, European and other international markets from the first quarter of 2020 to the second quarter of 2021:

In the second quarter, 13 million daily active users were added, and the total number of users reached 293 million, a year-on-year increase of 23%. Among them, the number of new daily active users in the North American market was 95 million, the number of new daily active users in the European market was 78 million, and the number of new daily active users in other international markets was 120 million.

Snapchat's daily active user count bar chart for the global, North American, European and other international markets from the first quarter of 2020 to the second quarter of 2021:

Snapchat expects third-quarter 2021 revenue to be between $1.07 billion and $1.085 billion, up approximately 58% to 60% year-over-year.

It is learned that since India banned TikTok , Snapchat has replaced TikTok in India, and the improved Android version of Snapchat has become very popular. In the second quarter, 24 new exploration channels were added in India to further expand the market, making the Indian market the fastest growing country among Snapchat's other international markets. In addition, Snapchat has rapidly increased the number of active users by imitating TikTok's "Spotlight".

Snapchat penetration hit new highs in the following markets:

Snapchat says it is increasing its gaming elements, with second-quarter data showing 30 million users now playing games in the app each month.

Snapchat has also expanded its sales to include fashion and food, with more than 170 million Snapchatters using it every month to buy dog ​​food, plants, explore recipes, and buy clothes. It is reported that Snapchat’s next phase may lean more towards AR technology and digital clothing, offering sponsored digital items in the app and the latest AR resizing tools to boost sales.

Snapchat expects to reach 301 million daily active users in the third quarter, with revenue growing 58% to 60% year-on-year, which will allow the company to break the $1 billion mark. Spiegel statistics show that Snapchat users open the app 30 times a day on average, and in the United States, almost one in two smartphones uses Snapchat.

Editor ✎ Estella /

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