Big changes on Amazon! New rules for account verification and DOE certification are coming!

Big changes on Amazon! New rules for account verification and DOE certification are coming!


Amazon is not at peace this year. Just after the Spring Festival, the platform gave sellers two big tasks!

First, emergency contact information needs to be verified. Second, new requirements for DOE certification have been released for the US site. This has a significant impact on the seller’s business, especially if you are a seller of plumbing products, home appliances, etc. You must pay attention to it!



Emergency contact information verification: Required for sellers, please confirm quickly!


Recently, Amazon sent an email to all sellers asking them to verify their emergency contact information (including email and phone number).

Although sellers may be caught off guard when they receive the email, don’t worry, just follow the steps.

This verification involves several important aspects:

1. Account health protection helps you avoid account restrictions.

2. Expert support: if you have any problem, you can get help from Amazon faster.

3. Protect account security, ensure that information is not abused, and avoid business interruptions.

The verification steps are simple:

1. Make sure the email address and phone number you fill in are valid and can receive the verification code sent by Amazon.

2. Log in to Amazon Seller Central, access "Notification Preferences", and complete the phone verification process.

3. If you find any problem with the contact information, update it immediately!

Special note: Some sellers may use cancelled mobile phone numbers or landline numbers. Remember to update them in time to avoid unnecessary trouble.



New DOE certification regulations: Attention, sellers of pipeline products!


Sellers on the US site, especially those who sell plumbing products (such as faucets, toilets, etc.), listen up!

Amazon recently released new regulations for DOE (U.S. Department of Energy) certification.

Simply put, all relevant products must obtain DOE certification to prove that they meet US energy efficiency standards, otherwise they may be removed from the shelves!

Moreover, if you miss the deadline, the consequences can be serious and you may even be fined.

Which products are affected?

Mainly some pipeline products, such as:

Faucet

Shower head

Toilet, urinal

Other household appliances, refrigeration equipment, lighting products, etc.

What happens if there is no certification?

Products without DOE certification will no longer be able to be sold on the platform, the links will be forcibly removed from the shelves, and in serious cases, they will face fines that may be as high as hundreds of thousands of dollars!

Moreover, DOE may also trace back historical sales, and there is no way to avoid it.


How should sellers respond?


A. Check the product and if certification is required, prepare two unused samples in advance.

B. Choose an approved testing agency, pass the certification, and then register through the DOE official website.

C. Submit complete technical documentation to ensure nothing is missing.

D. Submit the authentication information in the Amazon backend and update the product details page.

If you find that you have received a product that requires certification but is not actually within the specified scope, you can submit a complaint and provide relevant information to prove that your product does not need certification.

👨‍💻To summarize:

The impact of this policy adjustment, especially DOE certification, on pipeline product sellers cannot be ignored.

If your product involves energy efficiency standards, be sure to complete the certification work in advance to avoid being removed from the shelves or fined due to non-compliance.

Do not delay in verifying your emergency contact information and update it in a timely manner to ensure your account is not affected.

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