Recently, there has been an uproar in the Amazon seller circle!

Many sellers reported that their new product lists were inexplicably hidden, and this was actually related to Amazon’s own “magic operation”.

The new product is hidden, where does the traffic go?

According to feedback from sellers, as long as Amazon and third-party sellers sell the same product, the third-party seller’s new product list may be directly hidden.

Moreover, even if the price offered by the seller is lower than that of Amazon’s own products, it will not be displayed first unless the buyer actively clears all filtering conditions.

This wave of operations directly caused the sellers' product exposure rate to plummet , and the new product traffic naturally plummeted! From click-through rate to conversion rate, all aspects were damaged, not to mention the sales that were originally expected.

Which categories are most affected?

At present, sellers of books are particularly affected. Many sellers have reported that Amazon's self-operated products not only have extremely low prices, but also list a large number of out-of-print books and can even tolerate long delivery cycles, but other third-party sellers cannot get any traffic opportunities.

This series of operations has caused sellers to have deep doubts about the fairness of the platform. One seller bluntly said:

"This is using the platform's advantages to force us third-party sellers to make concessions, completely disregarding our living space."

① Competitiveness is weakened: With less exposure, sales are naturally bleak.

② Decreased brand trust: Buyers cannot find your products. In the long run, brand awareness and trust will be damaged.

③ Increased inventory pressure: With less sales, inventory turnover slows down and costs are increasing.

How can sellers save themselves? These strategies are worth a try!

Main image + video: Use higher-quality images and product demonstration videos to attract buyers' attention.

Keyword layout: Focus on core traffic words, explore more long-tail keywords, and grab more search traffic.

Detailed description: Use data and practicality to impress buyers. For example, copywriting such as "the top three best-selling products with the best value for money" can quickly meet buyers' needs.

③ Adjust pricing to gain an advantage

Optimize the supply chain, reduce costs, and ensure that prices are more competitive than Amazon's own operations.

If the profit margin allows, you can use "limited time specials" to attract the first batch of users.

④ Increase advertising investment to gain more exposure

Automatic advertising + manual advertising: Automatic advertising is used to test traffic keywords, and manual advertising focuses on covering high-conversion search terms.

Brand flagship store promotion: Utilize brand flagship stores to integrate resources and increase traffic and click-through rates of new products through targeted promotion.

Remarketing display ads: Target potential buyers who have browsed related products to increase the possibility of conversion.

⑤ Use platform tools to create authoritative endorsement

VINE Program: Through Amazon’s early reviewer program, you can quickly obtain real user reviews and establish a good reputation for new products.

A+ page: If you have completed brand registration, you can use rich graphic content to increase product appeal.

Promotions: Limited-time discounts, coupons and other means to quickly stimulate purchasing desire.

What is hidden behind “invisibility”?

Some sellers pointed out that this situation may not be accidental, but one of Amazon's low-key means of directing traffic to its own products.

Some industry insiders even speculate that the "self-operated new products" currently shown in the new product list may be for testing data to help self-operated businesses gain more traffic distribution rights.

Final reminder: measure the input-output ratio

No matter how the platform rules change, sellers need to find a balance between input costs and benefits. Low prices are not necessarily the only way out. High-quality services and differentiated products can help you gain a foothold in the fierce competition.