Amazon released several favorable policies! Sellers' profits increased significantly and there are free services?

In the past two days, Amazon has released a number of favorable policies in Europe, directly exempting sellers in certain categories from return processing fees!

The announcement stated that starting from March 1, 2021, sellers in the watch and jewelry categories will be completely exempted from return processing fees, while the return processing fees for sellers of clothing, shoes and bags will be reduced by 50%.

Many sellers may not have heard of the return processing fee. In fact, only the categories of watches, jewelry, clothing, and shoes and bags have this fee. The return processing fee is consistent with the total transportation fee . That is to say, if consumers purchase products in the above categories and then enjoy free returns within the specified period, the seller will have to pay a return processing fee equal to the delivery fee.

It can be said that the biggest unpredictable cost in the apparel category comes from returns. The return rate of this category is already high, and once a return occurs, the seller has to bear additional shipping costs, which is simply a huge pit.

This time, Amazon's return fee reduction will directly affect these categories, and the return processing fee for apparel will be directly halved.

Moreover, this is an adjustment with no deadline for the time being, and it is estimated that this rate will be maintained for a long time. This reduction has brought a lot of real profits to sellers in the clothing category.

Not only that, Amazon has also extended the sales commission for clothing, shoes and bags (

Referral fee reduction policy: the commission rate for products in these categories priced above €45/£40 will be reduced from 15.3% to 7.14% (including local digital tax) , which is directly reduced by half!

This preferential policy will continue until March 31 next year. The return processing fee will be halved, and the sales commission will be halved. The profit margins of clothing, shoes and bags categories in Europe have been greatly improved. Sellers who want to find opportunities to launch new clothing products can also enjoy the new product selection plan . The policy support given by the European site this time is very strong!

Not only are there reductions in official FBA fees, but in order to attract sellers to settle in Europe, Amazon has also launched a new trick - free VAT registration and tax calculation services!

Amazon now offers sellers outside the EU a one-year free service for Amazon VAT Integration Services! Free services include VAT registration, VAT declaration and fiscal agency.

Not only can you enjoy one year of free declaration, as long as you register to use the "Amazon VAT Integration Service" during the preferential period, you can also get a free UK and/or EU EORI number. The preferential period lasts until April 30 this year, and anyone who registers during this period can enjoy one year of free service.

The Amazon VAT integration service is a VAT tax solution operated by the Amazon platform. It can register and declare the VAT of all European countries. According to the previous charging standards, the subsequent declaration fee after the first year of free period is about 400 euros per site per year.

This service is also provided by Amazon in collaboration with tax service providers. Just click Manage VAT in the background and fill in the content according to the prompts on the page, and then you can choose the official tax agent provided on the page.

The first year is free and EORI is also provided. Sellers who are still waiting to see the European site can compare the charging standards of third parties and choose an agent that suits their business. With so many favorable factors in the European site this time, there must be many sellers who want to enter the European site to make money.