Operational Tips || How to control the rate of negative reviews in the early stages of a new product?

1. Product Selection Stage

Try to avoid installing complex products, like products that generally require manuals.

Another thing is to analyze the reviews of similar competing products when entering a category, to see the overall rating of the sub-category and whether there are any common product problems in the industry. If the overall rating is below 4 points, I will definitely not do it. If there are common problems in the industry and the pain points cannot be solved, I will not do it.

Finally, we also observe the proportion of sellers in the category and the comments of new links. The purpose of this is to see if there are relatively monopolistic sellers attacking new competitors. If your negative reviews are from competitors, then other new sellers will encounter the same situation. It is not recommended for small sellers to enter categories with such a harsh competitive environment.

2. Promotion Period

There should be at least 30 reviews for a new product, so as to at least buffer the impact of negative reviews.

The pace is to give out 30-50 products in the first week after the product is put on the shelves, and start replying to reviews in the second week.

When it comes to sending products for testing, Amazon currently mainly deletes comments, which generally does not affect links and accounts.

In order to control risks, you can also use a small account to follow the sale and send it for testing.

During the testing period, we can increase the conversion rate and response rate by placing more orders through advertising and directing more traffic to a safe level.

In addition, you can ask these people for their opinions when sending the product for testing, talk to them, or they can see something different from the buyer's perspective. That's basically it. If the number of reviews is too small, you can't see anything at all.

Finally, if small sellers encounter this situation, they must make decisions quickly, give up decisively, and start another product.

In short , you can accumulate your main products by trial and error at a fast pace. Don't get hung up on the problems of one or two products. For example, in your case, you can only operate in the above few areas. It's useless to think too much. It's better to improve your ability to avoid mistakes in product selection and start the next product.

- END -

<<: The product is out of stock. How to re-promote it with advertising?

>>: Which bidding strategy is recommended for new products on Amazon?

What are the requirements to be recommended for Amazon Lightning Deals?

Note: The new version of the 2023 Listing Self-Test Form is released. If your score is below 80, please make adjustments immediately!

Blog

The global punctuality rate has dropped significantly. Which shipping company has a higher punctuality rate?

Blog

What is Zaful? Zaful Review

Blog

Operational Tips || How to control the rate of negative reviews in the early stages of a new product?

What are the requirements to be recommended for Amazon Lightning Deals?

Keepa is charging a fee? Seller: What a rip-off!

Suppression before promotion? Net1 challenges the hearts of cross-border sellers!

Bankruptcy! Running away! Unscrupulous service providers causing sellers to be banned?

What is Shopee's parent-child account system? Shopee parent-child account system review

What is the WEEE Directive? WEEE Directive Review

Air freight rates will exceed 70! Freight rates continue to rise, but delivery times are repeatedly delayed!

Note: The new version of the 2023 Listing Self-Test Form is released. If your score is below 80, please make adjustments immediately!

The global punctuality rate has dropped significantly. Which shipping company has a higher punctuality rate?

What is Zaful? Zaful Review

Recommend

The impact of the Shanghai epidemic outbreak on the United States: West Coast port congestion worsens!

Targeting Chinese sellers? Amazon's new changes will have a huge impact!

Target focuses on logistics! A new round of internal competition in US e-commerce is coming

What is MyMALL? MyMALL Review

What is PanPay? PanPay Review

Lead content exceeds the standard! Domestic children's handbags are urgently recalled!

What is Brandalley? Brandalley Review

What is the UK low tax rate? UK low tax rate review

The seller registered 6 accounts overnight! Just now, a new round of massacre on Amazon began...

What is Rong Yi Da? Rong Yi Da Review

Walmart opens new distribution center in Pennsylvania to speed up online order delivery

What is Romwe? Romwe Review

Christmas season online sales data released! Growth rate exceeds last year

Shipping restrictions are fully lifted! Great news for Amazon sellers

What is FlyBox? FlyBox Review