The seller created his own fancy lsiting label display method!

Recently, a seller was browsing the Amazon front page and found that a certain attribute word of the product was displayed below the main picture of some products .

Generally, these attribute words will be displayed above the five dots on the product details page. Now they can also be displayed below the main image on the search results page . In this way, after consumers search for a product keyword, they can directly see the product attributes on the search results page.

Taking screwdrivers as an example, consumers will directly click on the product that matches the screwdriver model they want. This page update helps increase the click-through rate of our products.

Source: Amazon

However, some sellers have also discovered that not all listings of similar products in the same category will display product attributes on the search results page, and the attributes of products in each category displayed on the search results page are different.

The specific reasons for this difference are unknown, but we can be sure that we need to fill in our product attributes as completely as possible, so that we have a chance to be displayed in this way by Amazon, thereby increasing the click-through rate of our products by accurate customers and reducing invalid clicks by inaccurate consumers. At the same time, filling in the attributes as completely as possible also meets the scoring standards of Amazon listings in 2024.

Amazon introduced this feature mainly in the hope that consumers can more easily make purchasing decisions based on the technical attributes of the product.

The operations vary so much that while many sellers have not yet figured out how to add product attributes, a group of smart operators have already made great use of the display.

>>>Sellers are flooding the market with self-created labels

Previously, we found a magical listing in the Kitchen & Dining category. There was a label created by the seller on it. Below the mobile product title and above the review star rating, there was a line of content that other product links did not have, which looked like some kind of hot-selling label: 🥇NO.1 *** ****🔥 (*** product No. 1)

>>>Added browsing time ranking for multi-variant products

For products with multiple variations, there is an opportunity to further increase the conversion rate of the product on the search page.

On the mobile search page, product variant information is now clearly visible. Since there is not much content displayed per screen, adding variant information will increase the time buyers spend browsing each top search result.

For products with multiple variations, this change in search display will be more helpful in improving conversion rates. At the same time, for sellers, how to arrange the order of variations presented in search results has also become a top priority.

Amazon platform policies are updated frequently. Sellers must remember to use these changes reasonably and continuously optimize to better stabilize or improve product sales and rankings.