How to build a moat, successfully create a category monopoly, and make money without doing anything

It is certain that Amazon is becoming more and more difficult every year. The competition is getting more and more intense, and the profits are getting lower and lower. So how can we survive?

Do you want a market that is hassle-free, profitable, and free of competition?

The answer is yes.

Next, let’s talk about how to create a monopoly category.

First of all, we all know that Amazon has a natural suppressive effect on similar products in a single store. Otherwise, if you are the only one who comes up with your product, you will not be able to make it to the top. Even if you are as strong as Anker, it is impossible for him to dominate the screen.

So we need to prepare 3-5 accounts, each of different brands. Then under each brand account, there is a product, and the product can be exactly the same. If so, the style difference will be slightly greater when taking pictures. I suggest you find different designers or operators, or artists to design the pictures, because it is actually difficult for a person to have multiple sets of product styles in his mind. Maybe there is only one design thinking in his brain, and if you give him other design styles, he will either not like it or say it is rubbish. Haha

Remember to differentiate visually. Don’t use the same style and compete with yourself, which will cause trouble.

Either the products on the market are slightly differentiated, and it is best not to have huge differences in styles. If the differences are too great, they actually cannot form a united front alliance.

Therefore, monopolizing a small category does not just rely on quantity to win, but also requires developing several different differentiated competitive advantages based on product characteristics and competitor analysis.

Someone asked whether all the brands of the five accounts should be registered. Our suggestion is to register them, because the following sales are too crazy now. If the link is not established yet, it will be killed by following sales. What's the point of playing monopoly?

Of course, after all the records are filed, if there are failed links later, we need to sell the links to merge the evaluation and use the evaluation of the dead links. However, if your brand is registered, it is actually difficult to change the brand. You may need to use a service provider.

Then send all the goods from the 5 links to FBA and start the promotion process. No matter whether you promote quickly or slowly, it is best to keep the progress of these 5 links consistent. For example, put them outside the site, such as advertising budget, flash sales, reviews, etc. The purpose is to make them related to each other. This way, you can ensure that the traffic comes in, even if you buy other recommended products, it is still yours.

If you want to quickly enter this market and dominate the screen, I suggest you play it high, invest a lot of money and quickly enter the top 5 in the small category. Otherwise, if you push slowly, the risk resistance of the link will be relatively weak, and if you are hit one by one by your competitors, you may fail.

The final result is that some products succeed and some fail. The failed products will sell their links, merge the reviews, and use the reviews and QA.

The pricing of successful products must be differentiated into high prices and low prices. The high prices are used for profits, and the low prices are used to compete with competitors.

If the monopoly is successful, we can guarantee the price and profit margin, and secondly, we can guarantee the order volume, which generally accounts for more than 60% of the sales volume of the entire category.

This way of playing can also be quickly replicated, but the amount of capital required is not small. You can understand and refer to it, and you need to analyze for yourself whether it is suitable for you.