Question: Does the ST in the Amazon listing backend editing also involve brand infringement?
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Case: The same is true for the cross-site addition of sensitive words that was previously a hot topic. Many people added words such as pesticides and marijuana to the search terms of competing products, causing the links to become useless. If you want to use this brand word, it is recommended to do the following: 1. Embed these brand words in the QA and review. For example, you can ask questions and answer them in the QA review, saying that this product is great and comparable to the xxxx brand. 2. You can put this word in the manual advertisement. Although the word is not buried, the advertisement can still promote the word, so it is not an infringement. 1. It is a big brand. The brand has already gained recognition and loyalty from customers. Even if your product appears in the search results of famous brand products, how much do you think others will click on and buy your product? Basically, it is very small. It is like I am going for Anker's power bank, but some non-Anker products will appear in the search results. I think I will still choose Anker's products. Other products just increase the exposure. However, this exposure without clicks is actually junk traffic for the listing, which will indirectly lower your click-through rate. We know that the ranking of a product has advertising ranking and natural ranking. From the perspective of advertising ranking, of course, bidding is one of the important ranking factors, but bidding is not the only factor. Otherwise, whoever bids the highest will be ranked first. What is the difference between Amazon and Baidu? The search results are basically Putian-based hospitals that cheat people. In that case, it will also affect Amazon's customer experience, so Jeff will not do such a thing. The advertising team of the Amazon team is independent of other teams. The advertising team judges whether an advertisement is good or bad by looking at the click-through rate. The advertising team does not actually care about your conversion rate. Conversion rate and sales are things that the natural ranking system will consider. Therefore, the more clicks you get, the more advertising fees Amazon will receive, and your ad bid will be reduced accordingly. Your ad position will continue to move forward, and accordingly, the performance of the advertising team will be better, and they will get more year-end bonuses at the end of the year. Everyone knows that click-through rate = number of clicks/exposures, so once invalid exposures increase, it will inevitably lower the click-through rate, your ad bid will remain high, and the ad ranking will not be too ideal, unless you are a RMB player who spends a lot of money on advertising. Such players were all broken-winged angels in their previous lives, and they are not included in our discussion. 2. They are not big brands, but just some small brands. There will not be too many fans to actively search for their brands. Basically, there is only one situation - when the service providers of fake orders receive the orders, they want to find the listings of the fake orders accurately and quickly, so they will use the brand + keyword method to search, but they can't do it too obviously, or the reviews will be deleted later, or the buyer's account will be closed, so at this time they will deliberately click on the advertising listings next to them, trying to deceive the Amazon system and make the system mistakenly believe that he entered through natural search keywords. Therefore, many times you find such keywords with competitors' brands in your advertising reports, but there are only clicks and no conversions. In the long run, you are just contributing to your competitors and Amazon, and you don’t get any benefits. |
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