What is video in search? video in search review

Video Requirements

Video ads must be 90 seconds or less and also include audio.

Placement

The ads appear in the drop-down fold of search results, such as Amazon and IMDB, and on Amazon-exclusive devices like Fire TV and Fire tablets, as well as third-party sites and apps. These results can link to product pages or directly to Amazon stores or customized landing pages. For now, only people searching Amazon on iPhone or iPad will see these ads.

cost

1. Independent placement: The minimum investment for video in search ads is $35,000, which can be used until the end of 2018

2. Binding with display ads AAP: $5,000 for testing

Billing Model

Each unique user who views the video once or multiple times will be charged $0.05 (this billing method will be in effect until the end of 2018)

How to participate

VIS requires registration and review, and the number of places is limited. Sellers who combine AAP display ads will be given priority

Data Report

Will be sent to you monthly by your Display Account Manager.

The data includes: views, clicks, ctr, video completion rate, average view time and other indicators

Indicators for the buying phase will be added in the future.