Listing in-depth optimization ideas, how to refine product selling points

Simply speaking, writing a listing is describing your product. In fact, in a strict sense, it is about highlighting the highlights of your product and deeply optimizing the listing.

Ideas for refining selling points in Listing

Amazon sellers all know that the A9 algorithm weighs the weight of the entire listing, so when writing listings, you must cater to the A9 algorithm. You can consider the following aspects:

1. Conversion Rate

[1] Sales ranking

The sales volume of products directly affects the conversion rate, so many sellers sign up for LD to increase sales and improve rankings.

[2] Buyer Reviews

The number of reviews and ratings seriously affect the conversion rate, because sellers will basically read the reviews before deciding whether to buy.

[3] Answered questions

Q&A optimization should not be ignored either. This part can better complete your product and provide buyers with more purchasing help.

Note: The questions are received in the email address registered with Amazon. Sellers can answer from the buyer's perspective. For Q&A optimization, please refer to " Interpreting the Importance of Amazon Q&A! ", which will be posted tomorrow.

[4] Image size

The image quality should be high. For some products, the size of 1000*500 is acceptable, but the clothing category is more strict and must be 1000*1000px.

[5] Quality and price

These two points are directly related to conversion rate, especially the price factor.

Remember: the lower the price, the higher the conversion rate and the higher the ranking. The value and price must match.

When editing a product listing, the title, bullet points, and description must be highly relevant to the product. As we all know, whether it is the A9 algorithm or SEO optimization, relevance is the key to promoting products and improving rankings.

2. Relevance

Case Study:

3. Product content writing

Be careful: Do not copy other sellers' pictures. Some sellers do not copy them authentically. They may even try to make a product disassembly picture when there is no need for it. This is laborious and useless.

Finally, Teacher Rita gave us some small suggestions, which she shared with everyone.

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