Amazon Advertising General Practice

1. First of all, the structure of the advertisement is very important

2. Data analysis and operation methods of advertising

Reasons for the appearance of words with 0 exposure and low exposure

1. Low search volume. One is that your product is in a very small category, and there are even few competitors. You don’t have to advertise for this kind of product.

2. Bidding too low: If your bid is lower than the minimum recommended price, you will basically have no traffic.

3. Low relevance. If your title, five bullet points, and ST are not written accurately, your product, your words, and your ad will not match and the relevance will be low.

4. Wrong category placement. How can clothing products be exposed if they are placed under shoes?

5. The quality score is too low. If your link listing copy is not well done, or you just write it casually and put it on the shelf, it is likely to result in a low listing quality score.

6. The budget is too low. How can you get traffic with a budget of $5? You must be willing to spend money in the early stage and give enough budget. Our goal is data.

3. Operation and function of advertising words---On the premise that the listing is relatively basic

4. Some keywords are unprofitable, but you still have to choose to continue, because you need to occupy a position in the early stage, and then develop new areas after you have established yourself.