Amazon’s process for creating hit products—a must-read for newbies!

Amazon’s process for creating hit products—a must-read for newbies!


1. Create a keyword database: plan the keyword database to consist of 80% long-tail words + 20% high-traffic words + words to be rejected + inaccurate words.
2. Pictures: A layout of seven pictures, including the first picture with a white background + scene picture + selling point picture + function picture + size comparison picture + detail picture + packaging picture.
3. QA and evaluation: Use VEDIA with pictures, 15 VP Reviews in two weeks and 30 VP Reviews in one month.
4. Enable CPC: Improve sales and conversion rates while testing copywriting. She emphasized that "main images, key words, word selection, and multiple keywords must be put on the homepage."
5. Do FBT: Associate traffic and allow products to have multiple traffic entrances. Skyla revealed: "Only when Amazon really knows that this product is a popular product will it match more traffic to sellers accordingly."
6. After the traffic increases, you can start doing flash sales.
7. The next step is to do off-site marketing to enhance brand influence.
8. Become a hit in 2-3 months. It is worth mentioning that if a product has not become a hit after three months, then you must decisively choose to give up.
Note:
First, do not run out of stock during Amazon operations. If you run out of stock, do not wait and send as many as you have.
Second, it is best to prepare the copy perfectly from the beginning and avoid making changes later.
Third, do a good job of review and QA before investing heavily in advertising.
Fourth, improving conversion rate and increasing relevance are the key to the entire operation.
Fifth, make differentiation and LOGO, and register the brand for record to prevent copycat sales and increase profit margins.
Sixth, ranking first > making money later, you need to have an investment mindset. The first 20 to 50 products sold in the early stage of product sales are marketing expenses. Don’t think about making money from these, but use them as investment.


END


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