Amazon Store Diagnosis Detailed Steps Guide

A secure account is the basis of all operations. Therefore, conducting security diagnosis for your own store is also a very important thing in operation. So how do you diagnose the store?

The first step of Amazon store operation diagnosis:

Account Linking

Amazon prohibits a person from having multiple accounts on the same site. If the same identity information is used to operate multiple accounts on the same site, an association will be formed, resulting in the account being blocked.

For this reason, sellers should be careful not to use one set of information to register multiple accounts, and should pay attention to the cleanliness of their computers and networks.

Amazon store operation diagnosis step 2:

Pay attention to the store performance and see if there are any abnormalities

Generally speaking, in the early stages of operation, a new account has relatively low traffic and conversion rates, and its sales volume also shows a steady and slow growth trend. If the account suddenly sees a surge in orders, and if there is no activity, the platform may judge it as fake orders, which may result in the account being warned.

For new stores, it is best to optimize your product listings first, and then increase traffic and orders for your products through events and advertising.

Amazon store operation diagnosis step 3:

Manage store reviews

According to current statistics, the probability of buyers leaving comments on products is 5%. If too many comments are left, is it an act of inflating orders and reviews?

You should know that Amazon’s management of reviews is becoming increasingly strict this year. Sellers must pay attention to requesting reviews through compliant methods. Be careful as brushing reviews may result in the risk of having your account blocked.

Amazon store operation diagnosis step 4:

Check whether your product has any infringement

Product infringement, names, titles, pictures, listings, etc. all need to be carefully checked by sellers. Nowadays, people are more and more aware of brands, and the awareness of brand protection in foreign countries is even stronger than in China. Moreover, people are now very resistant to infringement. If infringement is found, product removal is inevitable. For this reason, sellers must conduct careful inspections.

Amazon store operation diagnosis step 5:

Check your product listing

There is too much confidence in product listings. Optimizing product listings is a very important step in Amazon operations, but sellers should pay attention to checking your listings, whether other people’s brands appear in the titles, pictures, and descriptions, and whether advertising terms such as big sales and price reductions are added. Please note that these are not allowed.

Amazon store operation diagnosis step 6:

Check logistics

If delivery is delayed, you may receive a warning email from Amazon. The delivery delay rate is also an indicator considered by Amazon stores. Sellers should not fill in the wrong express number due to carelessness, and should not receive complaints from buyers due to timeliness issues.

Amazon store operation diagnosis step 7:

Pay attention to the store indicator ODR

Pay attention to the ODR indicator of your store. If the store's performance is poor, this indicator will exceed the standard, which is a very dangerous signal.

Factors that affect the ODR index include: product functional defects, expired products, fake products, fraudulent behavior, bad reviews, etc.

Amazon store operation diagnosis step 8:

The product lacks relevant certification

Some products on Amazon require certification before they can be put on the shelves. Therefore, sellers need to pay attention to this when listing products or selecting products.

Amazon store operation diagnosis step 9:

Don’t direct traffic off-site

Amazon strictly prohibits directing traffic from Amazon to other platforms. If Amazon finds out, your account will be ruined. Therefore, sellers must be more careful and not guide buyers to make purchases outside the site.