It is learned that recently, Etsy predicted consumer shopping trends in 2022 based on search trends on the platform. The specific forecast content of Etsy will be introduced below. All search data is based on the comparison of search volume in the past three months with the same period last year.
1. 2022 Color of the Year: Emerald Green
According to Etsy, Emerald Green symbolizes harmony and growth, representing balance. On Etsy, searches for Emerald Green items increased by 64%, and searches for Emerald Green decorations increased by 60%. The color easily pairs with a variety of other popular colors, from earthy tones and neutrals to luxurious golds and silvers.
2. Home and life: personalized lighting
Many consumers are already seeking out signature lamps that reflect their personal style, from sculptural chandeliers to stand-out wall sconces. On Etsy, searches for 70s lamps are up 344%, while searches for sculptural or decorative lamps are up 27%.
Searches for vintage lamps also increased by 25%, while searches for colorful lamps jumped by 22%.
3. Wedding items: colorful
According to Etsy data, 2022 will usher in a new round of wedding craze, with bright colors and vivid patterns becoming more popular.
On Etsy, searches for colorful wedding items have jumped 223 percent as couples look to stand out on everything from invitations to centerpieces and even wedding gowns and suits.
4. Style: Pop Punk Revival
Pop-punk has seen a huge resurgence on both social media and music in 2021. On Etsy, searches for peaked collars have risen 879%, while searches for vintage plaid (up 48%), fishnets (up 37%), studded belts (up 34%), and silver jewelry (up 14%) have also surged.
Pop punk is about self-expression and autonomy, and is particularly popular among Millennials and Generation Z.
5. Children's decoration: dragons and mythical creatures
Dragons, fairies and other mythical creatures from fairy tales are being incorporated into toys and some merchandise.
On Etsy, searches for fairy items increased by 51%, searches for mythical creatures or beasts increased by 39%, and searches for dragon toys increased by 22% and are still increasing. These themes are very popular on items ranging from strollers to toys to clothing.
Editor ✎ Xiao Zhu/ Disclaimer: This article is copyrighted and may not be reproduced without permission. |
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