Several important things for Amazon sellers in their daily lives and operational strategies

Amazon store order sales data is an important data for testing operational results, so it is necessary to pay attention to and analyze it every day. The purpose of checking sales volume and sales revenue is of course not just to look at the data. More importantly, we need to analyze operational problems through data phenomena. Captain BI operational analysis includes 7 major functions, including core indicators, time-sharing sales, cost details, competitive product analysis, etc., to help Amazon sellers conduct detailed analysis of sales data, such as what is the reason for the increase in sales? What is the reason for the sudden drop in sales? Did yesterday's operation have an effect on sales, whether to continue or improve, etc.

Since Amazon restricts communication between buyers and sellers, the only way we can communicate with buyers is through email. Therefore, handling daily emails and disputes is a daily task. Generally speaking, there are not many emails from the store. Although you don’t need to reply to emails every day, you still have to keep the habit of handling emails every day. Because sometimes customers contact you through emails for consultation or feedback. If you fail to reply and handle the problem in time, it is very easy to attract bad reviews.

Regarding the handling of negative reviews, I would like to remind everyone here that you should not beg, plead, insult or coerce customers in order to delete negative reviews, because Amazon does not encourage sellers to contact buyers in order to change reviews. Therefore, while contacting customers to change negative reviews, sellers may wish to add some reviews in an appropriate manner. Yes, I said "add reviews", I said "in an appropriate manner", you know.

In fact, FBA shipments are relatively fixed. When the volume is small, you won’t be busy with shipments every day. When the volume is large, there will be fixed delivery personnel. As an operator, you should try to free yourself from FBA shipments, avoid repeated packaging and shipment operations, and spend more time on other operations.

Strictly speaking, product selection is not a daily task for many sellers. However, any sales cannot be separated from product selection. After all, Amazon is "light on stores and heavy on products". A good product can become a hit and bring you a steady stream of traffic and orders. Although product selection is not something that needs to be done every day, it is indeed the most important part of the operation.

Operations are inseparable from traffic, and traffic is inseparable from CPC advertising on the site. This is a daily task that is close to what Amazon operations should do. To check and optimize CPC advertising, you need to have detailed indicators, think more about the factors and logic behind the data, and consider optimizing and adjusting the advertising based on click and conversion data.

Listing optimization requires a certain rhythm, and it is only called optimization at a specific moment. In many cases, changes to listings can only be called "adjustments." Specifically, when a listing's sales are steadily increasing, when a listing's sales have reached sales expectations and sales are stable, do not make adjustments unless there are serious parameter errors in the listing. Only when a listing has no sales for a long time or the sales trend is declining sharply, is it necessary to optimize. However, after each optimization, there needs to be an observation period of at least 3-7 days, and do not make adjustments every day.