The 4th ad slot! Amazon will add a new ad slot

Recently, a seller revealed that Amazon will announce a new advertising location soon!

Amazon sellers have always known that there are three placements for Amazon ads, namely:

Top of Search (TOS): The first 3-4 ad slots that appear on the first page of search results, located at the top of the search results.

Rest of Search (ROS) is the location at the bottom of the first page of the search results page or between the second and third pages.

Product details page: The page that users enter when they click on a product listing, usually including detailed product descriptions, additional images, product specifications, and customer reviews.

The fourth ad slot that Amazon is about to launch is shown in the figure below. In addition to the above three ad slots, there is a new Amazon Business slot.

This position is the advertising display location in Amazon Business!

Amazon Business is a platform designed specifically for corporate buyers. This platform occupies an important position in the US B2B market . Nearly one-third of transactions in the US B2B market occur on the Amazon Business platform!

Let me briefly talk about the business opportunities of Amazon Enterprise Purchase:

Previously, Amazon launched a display promotion function for enterprise buyers and added B2B ads to the display ads. Unexpectedly, it is now launching a B2B display position . Amazon is currently testing it and only a small number of sellers will see it in the backend!

Enterprise sellers can make full use of this advertising space to increase exposure and sales opportunities. In particular, sellers of office supplies, daily necessities, and 3C products can display their products in a relatively forward position through advertising , and show them to B-side sellers to attract more enterprise sellers and increase the number of orders.

If sellers are interested, they should first determine the proportion of their B2B orders and whether their products are suitable for the B2B model.

If you have a large number of orders from B-end buyers for some of your products , or a small number of such orders, you can run a separate activity test:

Choose a product that has been sold on the B-side, and create a separate advertising campaign to place it in this position. The bid should be about 10% of the usual bid, and the percentage should be adjusted to 900%. If there is no exposure, increase your bid appropriately.

The main purpose of doing this is to isolate this advertising campaign first, because there are relatively few ad slots, and testing them separately can also effectively monitor the exposure and conversion of the ad slots.