Revealed! New directions of Amazon's popular categories that you don't know about!

Amazon’s popular categories and niche products

Recently, bqool conducted a survey and research, summarizing the popular categories on the Amazon platform. In addition to popular common products, there are also relatively niche products in the subdivided fields, which sellers can use as a reference for product selection.

Beauty care: Beauty care is also a hot-selling category on Amazon. In addition to beauty and skin care products such as lipstick, eye shadow, and facial masks, hair-related products are also the focus of consumers. For example, the sales of relatively niche products such as hair masks, hair straighteners, and hair volume enhancers have increased significantly during the epidemic.

In addition to hair care, hair accessories and hair clips are also in high demand. Claw clips and shark clips commonly seen in China are also popular among European and American consumers. They are simple, convenient and practical. Previously, a shark clip received nearly 300,000 likes on Tik Tok and received a lot of praise.  

Computers and accessories : As a hot-selling category on e-commerce platforms, electronic products are also involved by many sellers. Although the competition is fierce, sellers can also consider subdividing the field. Regardless of the product, sellers enjoy personalized design. Relatively speaking, consumers prefer products that can meet their personal style .

Pet category : Pet category is a hot track at present, and the current product-related products are also very comprehensive . In addition to daily household products, niche outdoor products are also worthy of sellers' attention. For example, a special water bottle for pet dogs with a dry food compartment is very convenient when walking the dog.

Outdoor category : mountaineering clothing, camping and other related products are relatively popular choices, while water purification straws are relatively unpopular. Water is essential for outdoor sports, but when the reserve water is insufficient, straws that can purify water come in handy, allowing local water collection while ensuring health.

Tools and home improvement: screws, furniture protectors. The epidemic has driven the growth of home improvement categories. In addition to basic furniture products, sellers can also start with small tools, such as basic screws and nuts. Furniture protectors can provide dual protection for furniture and floors, and can also reduce noise generated when moving.

Sellers can also consider the preferences of domestic consumers when selecting products. Common local products may have a different world when sold overseas. In addition to popular categories, if sellers want to gain a larger share in the fierce market competition, it is also essential to grasp the shopping mentality of consumers!