What is Simply Measured? Simply Measured Review

Simply Measured is an analysis tool specifically for large companies and advertising agencies. It provides tools for analyzing brand and product-related information traffic in social media, and can identify "opinion leaders" from Facebook, Twitter, Tumblr and Instagram through algorithms to help companies and brands optimize promotion results. Simply Measured was acquired by Sprout Social in December 2017.

About Simply Measured

Founded in 2010, Simply Measured has built a strong operation and impressive client portfolio with a suite of solutions that reveal and measure the total impact of social media.

It’s important to understand your competitors’ social footprint and compare it to your own brand. Simply Measured lets you group customer profiles across channels to get competitive analysis, giving you the flexibility to shape your own strategy.

Simply Measured’s partners include well-known companies such as PepsiCo, Adidas, American Express, Microsoft and Samsung.

Key Features

1. Monitor the brand. Analyze brand communication and identify potential users based on coverage, engagement, and audience groups.

2. Competitor analysis. Analyze competitor activities, fan engagement, and audience growth.

3. Fans and content: Intelligently find accurate fans and help you create better content.

4. Content tracking. Monitor social traffic generated by audience posts and private social channels, determine which URLs people share from your website through social and private messages, view the total pageviews for each social post and shared URL, real-time website bounce rate, etc.

5. Monitor videos. Monitor the performance of your videos, including basic user retention rates and even conversion rates.

6. Simply Measured can also analyze user activity, how many comments and likes there are each day, user engagement, and the comparison of posts and comments within a day or week.

Development History

Simply Measured was founded in 2010.

In August 2012, Simply Measured launched its Instagram analytics tool and released a survey of 100 top brands using Instagram for promotion.

-In March 2014, social media analysis company Simply Measured received a $20 million Series C investment from Bessemer Venture Partners, Trinity Ventures, and MHS CAPItal.

-In December 2017, Sprout Social announced the acquisition of Simply Measured. Sprout’s global headquarters will remain in Chicago, while Simply Measured’s Seattle office will serve as a West Coast hub alongside Sprout’s San Francisco office.