[AMZ123 News] TikTok and Shopify announced that they will cooperate and the two parties have reached a global partnership

TikTok is investing further in social commerce today as it announced a new global partnership with e-commerce platform Shopify. The deal is designed to make it easier for Shopify’s more than 1 million merchants to tap into TikTok’s young audience and drive sales. The partnership will also eventually expand to include other in-app shopping features, the companies said.

At launch, the agreement allows Shopify merchants to create, run, and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app in the Shopify App Store. Once installed, merchants will have access to key features of the TikTok for Business Ads Manager.

These advertising tools allow merchants to create shareable native content that turns their products into in-feed video ads that resonate with the TikTok community. Merchants will be able to target their audiences based on gender, age, user behavior, and video category, and then track the performance of their campaigns over time. The cost of the ad campaigns will vary based on the merchant's own business goals and how much they want to spend.

Under the new partnership, TikTok will provide Shopify merchants with a dedicated channel to help Shopify's more than 1 million merchants more easily advertise their products on TikTok.

TikTok will also offer eligible businesses a $300 advertising credit to help them launch their first campaign.

The two companies will also collaborate to test new commerce features in the coming months.

Shopify Vice President Satish Kanwar said he was pleased to have TikTok as a partner, especially as we prepare to enter the online holiday shopping season.

Blake Chandlee, TikTok's vice president of global business solutions, said the partnership with Shopify will help merchants "reach new audiences and drive sales on TikTok."

In addition, Shopify will release its Q3 financial report before the market opens on October 29th, Eastern Time. The company previously achieved a strong year-on-year revenue growth of 97% in Q2.