What is Mercado Livre? Mercado Livre Review

Mercado Livre is the largest C2C platform in Brazil, allowing buyers and sellers to exchange trade information, equivalent to Taobao in China.

About Mercado Livre

Mercado Livre was eBay's partner in Latin America and is by far the largest electronic trading platform in South America, allowing buyers and sellers to exchange trade information (just like Taobao), and their business covers a total of 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominican Republic, Paraguay, Venezuela and Portugal). In addition to Mercado Livre's electronic trading platform, they also have a payment platform similar to Alipay, MercadoPago. This payment platform was launched in 2003 and is one of the largest electronic payment platforms in South America, with business covering 7 countries and regions in South America: Brazil, Argentina, Chile, Colombia, Mexico, and Venezuela.

Product Categories

Includes electronics, books, entertainment, beauty and personal care, household goods, automobiles, motorcycles and others, real estate, services, toys and games, etc.

Advantages

Mercado Livre is the largest C2C platform in Brazil, equivalent to China's Taobao. Therefore, its main market is in Brazil (96.8%). Mercado Livre's main search channel is Google (88.48%). It is essential to do a good job in Google search optimization if you want to promote foreign trade marketing; the traffic attracted by social platforms mainly comes from: Facebook (82.5%), video site YouTube (15.17%), and as Mercado Livre's top five advertising sites, Youtube (13.21%) ranks first. As of July 2018, Mercado Livre's overall traffic is 604 million, and the user browsing time and bounce rate in the Brazilian market reached 390,000, which has a certain advantage. Direct clicks (30.43%) and searches (50.10%) attracted most of the traffic.

Sellers settled in

1. Overview: Currently, willing Chinese sellers can join Mercado Livre. As Mercado Libre’s official designated strategic partner, ESG is responsible for the platform’s investment promotion services in China and provides sellers with an application channel to join the platform.

2. Entry conditions: A fee of RMB 5,000 is required to submit an entry application; although sellers can register an account directly on the website, the fee still needs to be paid directly to ESG.

Note: After the seller passes the ESG review, he/she needs to sign a payment agreement with ESG and successfully pay the entry application fee (RMB 5,000) and other ancillary conditions. ESG will then assist the seller in submitting the application to the platform and assist in the account going online.

3. Product release: When sellers release products, they can use Mercado Livre's batch collection and batch upload product tool. It is an excellent third-party ERP software for Mercado Livre, which can collect products from Alibaba, AliExpress, Taobao Tmall, JD.com, DHgate, Amazon, Wish, Shopee, Lazada, ioffer, eBay and other platforms and publish them in Mercado Livre stores.