Amazon’s new post feature is launched, sellers’ sales will increase!

Post promotion - As the name suggests, this feature can increase the exposure of posts published by sellers, thereby increasing brand influence and product sales. The post exposure function mainly converts pictures, texts or videos into advertisements with one click , allowing buyers to understand your products more intuitively and quickly, greatly improving brand visibility.

Compared with general posts, post promotion can make brand sellers' high-quality posts play a greater role, including:

• Reach more Amazon ad placements, such as brand flagship stores, product detail pages, search pages, and all information feeds;

• Control the reach of more precise groups, realize targeted delivery including keyword and product delivery, and increase consumer reach through advertising targeting;

• Get a more exposed display ranking based on ad auction and predicted ad click-through rate.

As a new feature, how can post promotion promote the "good genes" of posts and make excellent post content stand on the stage of brand promotion advertising? Let's take a look at the "outstanding" features of post promotion!

According to data from Amazon’s official website, after the new feature was launched, the click-through rate of ads containing creative lifestyle elements on mobile devices increased by more than 40% compared to ads that only displayed products.

This function can convert the brand's social content into advertising content, actively display it to more non-brand fans, expand the user base, and boost sales. From a cost perspective, sellers can use high-quality posts directly for brand promotion, test the quality of advertising materials at a low cost, and directly reduce the cost by half compared to A/B testing . They can also use high-quality posts that have passed the natural traffic test directly for secondary delivery, achieving twice the result with half the effort.

Currently, the post promotion function has been launched on the US site , helping US brand sellers who have completed Amazon brand registration to improve promotion effects in multiple dimensions.

As an added "buff" to the post, post promotion has a whole new "life" and can better play the role of the original high-quality post brand content.

Path: Amazon Advertising > Branded Content > Posts > Posts Console

● Step 1: Open the “Post Console” and click the “Promote” button.

This feature also has some usage principles. Sellers can create posts for different products in the store, add up to 5 products in each post, and add ASIN links for related products in the post pictures. Multi-variant products can also add different variants, for example, different color ASINs can be added for clothing products.

After conducting a promotion, sellers can view the campaign results through the post insights panel, such as the number of clicks from each post to the brand flagship store, the number of clicks from each post to the brand followed, etc., to further filter and optimize the post promotion content.

Sellers should be reminded that using Amazon’s Promoted Posts to improve advertising performance requires comprehensive consideration of multiple aspects:

●“ High-quality” posts : reach more consumers through brand promotion ads, and gain more conversions and sales brought by “zero cost + advertising”.

●“New Brand” and “New ASIN”: Before placing an ad, use tags on posts at no additional cost to better promote your brand and reach your target audience more accurately.

●New rules for Sponsored Brands : Starting January 31, 2024, all new and edited Sponsored Brands product set ads will be required to use custom images. After May 31, 2024, ads without custom images will not be able to run and will not receive impressions.

In short, this new feature makes Amazon more interesting and lively, and also provides more opportunities and possibilities for sellers. I hope everyone can make good use of it and make their products shine on Amazon and have explosive sales every day!