What is a secondary link? Secondary Link Evaluation

Basic Introduction

The biggest drawback of hyperlinks is the timestamp. However, the second link has one more step than the hyperlink, which is to solve the timestamp problem of the hyperlink.

Below is a common secondary link. Yuki will briefly analyze its parameters this time.

https://www.amazon.com/s?k=Sleep+Eye+Mask&me=A2JBMAYXHY6BGJ&ref=nb_sb_noss

1. “k=”

"k=keywords", we can see that the keyword "Cotton Eye Mask" is used to search this page.

2. ''+/%20''

"+" is represented as a space symbol in a link, and sometimes the "%20" symbol can also be used to represent it.

3. "A2JBMAYXHY6BGJ"

Green part: Store front ID/Seller ID, the seller’s store ID, which is the seller mark set in our Amazon backend.

4. ''ref= "

“ref=reference” is the method Amazon uses to track how the buyer arrived at this search result.

How to obtain secondary links

Step 1: Open the product listing details page and click on the store name "MIZATTO US". (Store name: "Sold by" is followed by the store "MIZATTO US" that sells the product);

Step 2: Enter the store page, click "store front" or "Products" of the account to enter the product list page;

Step 3: Enter the keywords you want to operate, such as "Sleep Eye Mask", and click Search. The link that appears at this time is the secondary link we want;

We can see that the link at this time does not jump directly to the listing details page like a hyperlink, but requires the buyer to click on it to enter the listing. Even if 100 buyers click on this link, the timestamps of the 100 products are unique, which effectively avoids Amazon's investigation of hyperlink fake orders.

Secondary link form

Two-step store link:

This URL is obtained as in the previous example, copy the link generated by searching for products with the target keyword in the store. From this page, you can enter our product, and this click will be regarded as a natural click of the keyword, thereby increasing the search volume of our product in the store.

Two-step brand linking:

The method of obtaining this URL is basically the same as the two-step store link, the only difference is that the entrance is from the brand name. This function is almost the same as the two-step store link, and is used to increase the search volume of our products in the brand flagship store.

FIELD-ASIN Link:

This URL limits keyword searches to a specific ASIN. Sometimes we have multiple similar products on sale in one store, so when we search for the target keyword, multiple products will appear (as shown below). In this case, you just need to add "&field-asin=[product ASIN]" after the two-step link.

Add to Cart:

This URL is designed to increase efficiency and reduce friction by driving customers directly to Amazon’s “Add to Cart” page.

Basic use of secondary links

1. Evaluation and order brushing

2. Used for off-site promotion

3. Influencer Marketing

4. Email Marketing

5. Brand building, etc.

References