What is Trendyol? Trendyol Review

Founded in 2010, Trendyol is Turkey's most famous online fashion retailer and Turkey's leading fashion + e-commerce platform, focusing on fashion brands. Fashion brands such as Gucci, Prada, Zara and Trendyol's own clothing brands can be purchased on its official website and mobile terminal.

About Trendyol

Founded by female entrepreneur Demet Mutlu, Trendyol is currently one of the largest and fastest-growing mobile e-commerce platforms in Turkey, the Middle East and North Africa. As of the first half of 2018, Trendyol has more than 2,000 merchants and 16 million users, with 800 million visits to the platform. About three-quarters of Turkish women have shopping experience on the platform, and the platform sells more than 150 million products.

Selling top global and national brands as well as private labels, Trendyol offers a vast array of products including women's products, men's products, children's products, sports, shoes, accessories, home electronics and more.

Founder Profile

Demet Mutlu, the founder of Trendyol, was born in 1981. In 2010, she was studying for an MBA at Harvard Business School and founded the website on the dining table in her dormitory. Later, she dropped out of Harvard and returned to Turkey to build a team and focus on developing e-commerce.

Development History

-Trendyol was founded in 2010 by Demet Mutlu.

-In 2011, Trendyol received a $40 million investment from well-known investment institutions Tiger Global and KPCB, which was the highest venture capital received by a Turkish Internet company at the time. Demet Mutlu also became the first female entrepreneur in Turkey to receive venture capital.

-In September 2014, the company received investment from the European Bank for Reconstruction and Development.

-In August 2018, Alibaba Group acquired a majority stake in Turkish e-commerce company Trendyol, valuing the company at at least $750 million.