Lu Cong, a cross-border Internet marketing professional, focuses on cross-border e-commerce Internet marketing solutions and the transformation of China's foreign trade/cross-border e-commerce (transformation from B2B to B2C, transformation from OEM to private brands, and transformation from platform sellers to brand owners). Expert of Zhejiang University's China Cross-border E-commerce Lecture Hall, entrepreneurship instructor of the School of International Economics and Trade of Jiangxi University of Finance and Economics, and senior lecturer of the Guangdong Cross-border E-commerce Industry Association. Founder of Shenzhen Topology Field FacebookAreas of expertiseApplication of big data in foreign trade/cross-border, theoretical research and application of Google search engine, theoretical basis and application of Facebook, overall operation and marketing promotion of independent sites, user behavior analysis and user experience optimization, etc. Honors and AchievementsAfter graduating in 2009, he was assigned by the company to work at the headquarters of Singapore National Computer System (NCS) in 2010, where he was engaged in banking IT application system support and data analysis. In 2013, he started an e-commerce business in Singapore. With no social connections and lack of funds, he relied on online promotion methods such as Google and Facebook to conduct business. In less than a year, the company's main business keywords ranked in the top three in Google locally, and the company's website traffic ranked first among websites of the same category. In three months, Facebook fans exceeded 10,000, and in less than a year, exceeded 100,000. The entrepreneurial story was reported by Singapore's largest Chinese newspapers and periodicals, Lianhe Zaobao, Xinmin Evening News, and other online media. Entrepreneurship StoryAt the end of 2015, we started to provide Internet marketing services to SMEs in Singapore, and have served more than 20 local SMEs in Singapore. In March 2016, he returned to China. In July 2016, Shenzhen Qianhai Topological Information Technology Co., Ltd. was founded, focusing on providing Facebook marketing solution services to domestic and foreign trade/cross-border e-commerce sellers, serving more than 200 domestic and foreign trade/cross-border e-commerce and overseas customers. In 2017, we opened a Facebook operations training class, and have trained nearly 2,000 students so far, with a satisfaction rate of over 96%. References |
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