Amazon buyers can check the lowest prices in history!

Recently, Amazon announced that its Rufus AI shopping assistant has launched a price history query function, allowing some consumers to view the historical lowest prices of products.

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Amazon's new product price history check

Moreover, by clicking Rufus on the Amazon app and then using "price history", a line graph can be shown to buyers, allowing them to intuitively see the price trend of the product over the past 30 days. In addition , buyers can also know whether the price of items in the shopping cart has dropped or increased .

A large number of sellers are going crazy:

“ Amazon is forcing us sellers to roll back our own rules .”

“Amazon is even more ruthless than Taobao, which doesn’t even list historical prices online !”

In this way, when buyers see that the price is not favorable or is too different from the historical price, they will generally buy from other stores or buy on another day. This new function will obviously make product prices more intuitive and transparent.

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Introducing the “Not Competitively Priced” Label

In addition, Amazon has also launched a new label "Not competively priced", which directly tells buyers that the price of this product is too high.

If a product is labeled as "not priced competitively " , it is obvious that buyers will not continue to pay for this product. Isn't this label clearly forcing sellers to engage in price wars?

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Launched a large-scale product price reduction column

In the middle of the product details page, consumers can see various products in the same category that are on sale. Visually, consumers will feel that the entire screen is full of price cuts. If the product they are browsing does not have a price advantage, they may be attracted by this column and jump directly to the products on sale.

If the "uncompetitive pricing" label encourages sellers to lower prices proactively, the "Shop deals on related items" column will encourage more sellers to pay for deals to achieve price reductions.

Either method is better for consumers and for Amazon, but it’s really hard to describe for sellers!