What is eMarketer? eMarketer Review

Basic Introduction

eMarketer is a 93% subsidiary owned market research company that provides insights and trends related to digital marketing, media, and commerce.

eMarketer was founded in 1996 and is located in New York, New York. Its clients include two-thirds of the Fortune 500 companies. eMarketer has subscribers in 70 countries.

Products and Services

1. Company Subscription

Subscribers can access eMarketer's data through a web-based client portal.

In the database, analysts, forecasters and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, webinars and videos.

The company collates, compares and correlates information from around the world to provide a macro understanding of digital trends related to advertising, marketing, media and commerce.

2. eMarketer Daily

"eDaily" is a free email newsletter with a circulation of over 120,000.

This newsletter covers selected portions of eMarketer's latest analysis.

Topics include trends in mobile, social and online advertising.

Covered industries

1. Cars

2. Consumer goods

3. Financial Industry

4. Media and Entertainment

5. Healthcare and medicines

6. Retail

7. Business

8. Technology

9. Telecommunications industry

10. Travel

Development History

eMarketer was founded in 1996.

In 1999, Ad Age and eMarketer jointly wrote the first comprehensive report on online advertising.

In 2004, eMarketer became profitable.

In 2011, co-founder and former CEO Geoff Ramsey received the AD:Digital Marketing Technology Industry Achievement Award.

In 2012, the private investment firm acquired a minority stake of $25 million.

In 2013, eMarketer's headquarters moved to 11 Times Square.

In June 2016, it was acquired by Axel Springer for $242 million.

References