What is GlowRoad? GlowRoad Review

Basic Introduction

GlowRoad is a well-known social commerce network platform in India. It is a C2C distribution network platform focusing on the women's market. By leveraging the advantages of the manufacturer and supplier network, it can help women start from scratch and run their business at home even with "zero investment".

Operational Model

In terms of operating model, product selection and sales are all done online. GlowRoad lists the products and best prices provided by upstream suppliers, including manufacturers and wholesalers. Downstream sellers choose the products they want to sell on the platform, join personal stores, decide the prices of the products themselves, and share the store or item links on social applications such as Facebook, WhatsApp, and Instagram to sell them.

GlowRoad Product Categories

GlowRoad’s supply chain is relatively light and does not involve warehousing. It has reached cooperation with local logistics companies XpressBees, Ecom Express, Delhivery, and EKart Logistcs.

In terms of categories, GlowRoad has 100,000 SKUs, mainly clothes and accessories, with a unit price of 50-60 yuan. The main source of revenue is the share collected from suppliers for each transaction, which is lower than other Indian platform-based e-commerce companies such as Amazon and Flipkart.

Platform Advantages

GlowRoad combines the attributes of social applications to provide sellers with a sharing link mechanism. Users can make purchases through the links, and the links can be shared twice or more. As long as there are users who make purchases through the relevant links, the sellers can earn profits.

About the Team

The team has 80 people, and the core members have many years of experience in continuous entrepreneurship. Co-founder Kunal previously co-founded two companies, mobile bank TechUnified and telemedicine company HealthcareMagic, both of which were successfully exited and acquired by an Indian listed company and an American software service company Ebix respectively.

Financing

In September 2017, it received US$2.8 million in Series A funding led by Accel Partners, the investor in Indian e-commerce platforms Flipkart and Myntra.

In March 2019, it received a US$10 million Series B investment from CDH Investments, Accel Partners and others. This round was led by CDH Investments, followed by Accel Partners and two other international and Asian funds. The funds will be used for business growth and strengthening the supply chain.

In June 2019, GlowRoad received US$11.5 million in Series B+ financing from Korea Investment Partners (KIP) and Singapore Vertex Ventures.

References

• 1. As India's social e-commerce is underway, GlowRoad wants to be the first to achieve profitability: Baijiahao [cited on 2019-03-09T16:00:00.000Z]