Facing the "cold winter", should Amazon sellers move forward or escape?

Facing the "cold winter", should Amazon sellers move forward or escape?
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"The next decade should be a very painful historical period, with the global economy continuing to decline."

Therefore, we can see that in the past two years, companies in various industries have begun to:

  • Layoffs
  • Control costs
  • Develop new projects within a manageable budget
  • Keeping profits


How do Amazon sellers cope with the 'cold winter'?


First, products are more important than channels
The platform’s traffic dividend disappeared within one year, and traffic costs began to soar.
It is difficult to make a profit using advertising strategies. The reason behind this is that the number of consumers on the platform has increased dramatically, while the number of sellers has also increased sharply, resulting in fierce competition.
All companies do not pay attention to the product itself, nor do they have the ability to organize product requirements or update and iterate their products. If they cannot differentiate themselves, it will be difficult to resist involution.

Second, focus on core traffic operations
The boss makes decisions personally and experiences market competition personally, and can use market experience to guide the final results.

Third, absolute review of the project
It requires strong learning ability, and you need to start constantly outputting summaries and then continue to practice.
Be a boss who constantly finds problems and also be a boss who constantly solves problems.

Fourth, the boss’s core competitiveness is the results
The boss must have examples of personally leading a project to achieve results.
This case is the foundation for the company's survival and development.
0-1 design of the process of launching and selling a product, and sticking to your own market. There is a full process, results, the ability to go deep and research, and the ability to replicate.

As a boss, you need to confirm the direction of your development.
Provide a clear execution process, a practical methodology, a case review of the results, and an assessment standard for monitoring each stage. Only in this way can the company's profitability and replication team be consolidated.

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