What is Romwe? Romwe Review

Platform Introduction

ROMWE's brand slogan is 'From Runway to Realway', which can bring consumers the closest shopping experience to SHEIN. The biggest advantage of its brand is that the platform's products and logistics delivery prices are relatively low. ROMWE has great products, categories, series and collections, and the website has enough categories for consumers to find the products that suit them. Consumers can also use the date of new products as the basis for purchase. The website even has a special large-size clothing category for consumers in need.

Mode Introduction

Romwe adopts a B2C model and has three websites in English, French and Spanish. It sells products under its own brand Design In China, focusing on mid- to low-priced women's clothing. All products are sold at a discount, usually around 50%, with new users receiving a 40% discount.

Development History

Founded in Nanjing in December 2009, it is positioned as a small high street fashion platform.

Registered Twitter account in 2010, currently has 14,000 followers.

In May 2016, cross-border e-commerce company Shein acquired Romwe.

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