What is Canva? Canva Review

status quo

Currently, Canva has offices in Silicon Valley, USA, Sydney, Australia, and Manila, Philippines, providing services to more than 10 million users in 190 countries. Its market value exceeds US$1 billion, approximately RMB 6.5 billion. Its founder Melanie Perkins has also become the youngest unicorn-level female entrepreneur.

user

Canva has more than 1 million images, fonts and other materials. Team users can pay a monthly fee of US$12.95 or a one-time annual fee of US$9.95 per month to use the advanced features of the Canva platform, including saving design works to different folders, automatically adjusting the size of design works to share with others on social media, and sharing designs and collaborating with larger teams.

Canva also has a design marketplace where designers, illustrators and photographers can put their work on the market, and Canva users can purchase and use these works for just $1.

Instructions

Canva provides different design modes according to different needs of users, such as social network stickers, PPT, posters, Facebook covers, and Instagram pictures. Users choose the appropriate mode according to their needs, and then Canva will provide corresponding templates to choose from. For each picture design, Canva will guide users to design the corresponding layout, background and text. If users don’t like it very much, they can also search in Canva’s resource library online, including picture materials, icons, chart materials, etc. Of course, users can also upload their favorite pictures for editing.

Canva’s success

1. Clear user positioning: Users need simple design tools: The founder of Canva has publicly said: Users only need to complete simple poster and cover designs, and do not need to deal with pixel-level design. If they want to use complex pixel-level design tools, they can look for Photoshop, and if they want to find simple design tools, please use Canva.

2. Seizing the user demand brought by social media: Facebook\INS\Linkedin has brought about a large number of users' demand for producing posters and covers, thus giving rise to the demand for design tools such as Canva.

3. Spread the company’s products through a large number of influencers (influential people in the design field): A major factor in Canva’s leap in users was the public praise from Apple’s chief evangelist Guy Kawasaki (who later joined the company), which led to its widespread dissemination.

4. There is a large amount of high-quality content: Canva has its own design community, covering a large number of designers and providing a large amount of high-quality content for the platform.

develop

In August 2013, Canva launched its Beta version and received a positive response.

In July 2014, Canva announced the "Canva Button", a simple plugin for third-party websites that allowed users to create their own graphics.

In August 2014, Canva opened an office in Manila.

In October 2014, the number of users exceeded one million.

In November 2014, Canva launched the Design Academy and Design Market, where users can learn design in the Academy and purchase other people's works in the Design Market.

Financing

In 2013, Canva received $3 million in seed funding from Matrix Partners, InterWest Partners, 500 Startups and numerous angel investors.

In April 2015, Canva completed a $6 million angel round of financing led by Felicis Ventures.

In October 2015, Canva announced that it had successfully obtained US$15 million in Series A financing.

In 2018, Canva received US$40 million in Series C financing led by Sequoia China, with participation from Felivis Ventures and Blackbird Ventures.

References

• 1. "Canva" allows users to use it right away. Is the era of zero threshold for design coming? : Sohu [cited on 2018-01-13T16:00:00.000Z]
• 2. Online design platform Canva raises $15 million in Series A funding: E-commerce Research Center [cited on 2015-10-07T16:00:00.000Z]
• 3. Online design platform Canva raises $15 million in Series A funding: UI [cited on 2015-10-05T16:00:00.000Z]
• 4. Australian online graphic design service provider Canva receives investment from Sequoia China, valued at $1 billion, joining the ranks of unicorns: Sohu [cited on 2018-01-08T16:00:00.000Z]
• 5. "Canva", which snatched food from the "giant" Adobe, became a new "unicorn": Pay attention to your own small bench [reference date 2018-01-11T16:00:00.000Z]