What is API? API Review

API stands for Application Programming Interface. Amazon Advertising’s API can provide the application building blocks needed for development, connect to the seller platform, access performance data, and easily analyze sales and investments.

About API

Product promotion and Toutiao search ads are both easy-to-use self-service advertising solutions, but according to actual needs and usage, corresponding ways of interacting with product promotion or Toutiao search ads are required, so APIs are born. Through APIs, developers can build custom applications to connect to product promotion and Toutiao search ads. APIs can effectively connect the applications you build to your campaigns and data.

Function

1. The API allows you to build applications to manage product promotion campaigns, budgets, keywords, and bids.

For example: For campaigns, you can create a new campaign or edit an existing one.

2. Manually targeted campaigns require keywords. Through the API you can set keywords, pause and resume keywords, set broad match, phrase match, exact match, negative phrase match, negative exact match (match type cannot be changed later) and other match types and bids.

3. Through the API, you can also select specific products to promote in product promotion campaigns.

4. API can access your daily performance data. For product promotion: You can view daily data on campaign, ad group, keyword and promoted product levels.

Precautions

1. You cannot currently manage Headline Search Ads campaigns. Reporting is currently only supported for Headline Search Ads.

2. The API cannot search the Amazon product catalog, you must provide the ASIN directly.

3. The API does not provide product promotion placement reports, estimated homepage bid reports, or other ASIN reports.

Advantages

1. Automation

Automate routine and repetitive actions, such as downloading daily performance data or adjusting individual bids across keywords. For example, you can set up the application to download data every morning at 6 o'clock and automatically store it in your database, eliminating the need to manually enter and download it.

2. Extension

You can do this in bulk, eliminating the operational difficulties of managing ads through your website, and spend more time focusing on your product promotion strategy.

3. Optimization

Combine analytics and optimization tools with API integration for advanced campaign management capabilities.

use

Register at advertising.Amazon.com/api, request access to the API, and sign the API License Agreement, which will be delivered electronically upon completion of registration.