How to achieve from 0 to 1 in the first month of launching a new product

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New products on Amazon have a support period of 2-4 weeks, which means that the performance of the product in the first month determines the subsequent sales, so the first month of the new product period is very important.

We often hear a word called operational rhythm, which is a series of actions needed to achieve the expected goals in a planned manner.

The following is a brief introduction to the operational rhythm of a great god pushing new products:

Promotion plan step 1 : Targeted QA quantity 5-7, pre-embed product keywords, competitor brand words, three will be displayed on the front desk. (Complete within 7 days)

Promotion plan step 2 : 3-4 manual reviews, which will not affect the security of the account, and Amazon encourages third parties to leave reviews, so the number is controlled. (Complete within 7 days)

Step 3 of the promotion plan : Evaluation, complete 100 real purchases within 30 days, and the specific daily quantity will be arranged according to the sales ranking.

FB friends’ reviews , new products can be ordered through hyperlinks and reviews can be left, which is still safe and reliable.

Evaluation platforms : Different platforms charge different fees, have different review retention rates, and have different review drop rates. Choose the appropriate one.

The evaluation of overseas students and overseas Chinese resources is relatively safe. You can require the buyer's account to be safe.

Service provider evaluation , professional evaluation company, can provide order screenshots best

Customized VP . Never use it. Never use discounts for new products outside the site. Serious losses

Promotion plan step 4 : start advertising at $100/day

On the 8th day after listing, the number of comments is greater than 10, and advertising is turned on, direct manual mode, fixed bidding,

Three matching modes are run at the same time. The budget is 100 USD/day and the run time is 7 days.

Strictly control the keywords within 5, and keep the keyword advertising position stable in the first three pages of the search page. Many people do automatic advertising when they put the product on the shelves, saying that the test link is captured by the system to determine the keyword relevance. If a comment is not advertised, it is basically a loss. So I don’t use automatic advertising.

Promotion plan step 5 :

On the 15th day of listing. The ACOS of the advertisement shall not exceed the gross profit. If it exceeds the gross profit by 10-15%, it is acceptable for new products. Select the same keyword in different modes. If it exceeds, turn it off. If it does not exceed, keep it. Also pay attention to the keywords searched by customers and the keywords with high clicks.

Promotion Plan Step 6 :

22 days after listing. The ACOS of the same keyword in different modes are obviously different. Keep high conversion keywords and core order keywords. It doesn’t matter what matching mode is used. Turn off all the keywords that exceed the standard, analyze the keyword order position, the order volume on the homepage, the order volume on the search page, and the order volume on other pages, and pay attention to the changes in the results.

Promotion Plan Step 7 :

After 29 days on the shelf and continuing with step 6, the automatic advertising is turned on at a price about 30% lower than the average manual bidding price.

Step 8 of the promotion plan: Pay attention to maintaining the link. Negative reviews of new products directly lead to a sharp drop in orders. The way to cover negative reviews in a timely manner is reasonable maintenance, 5 orders/week, maintenance.

Promotion plan step 9 : Like the positive comments

Promotion plan step 10 : Strive to get the yellow label in the sub-category (Hot new release)

Complete preliminary promotion

Many bosses only know one word to promote new products: brush. It's like they are just rich and powerful. Although the effect comes quickly, the cost is not only huge, but also illegal.

If you follow the above method and use both white hat and black hat methods, the subsequent results will be even more different, and the weight of new products will be very high.