What is Brayola? Brayola Review

Brayola operating model

Brayola aims to match users with ideal bras based on their breast size, cup size and preferences, based on feedback from thousands of female users. Enter your data and favorite underwear brands and models, and Brayola can recommend one or more "best choices" to you.

Brayola invites users to upload their favorite bra brands and sizes, and then uses a large amount of data and smart algorithms to recommend other products that feel the same as their favorite bras.

Brayola Platform Advantages

Brayola's product advantages have been transformed into channel advantages. The platform currently cooperates with more than 100 bra brands and can provide more than 1 million SKUs. This integration advantage helps Brayola directly connect with distribution warehouses, so that Brayola's bras can be delivered to users directly with Brayola's packaging. Moreover, cooperation with brands allows Brayola to purchase bras at wholesale prices and does not need to build its own warehouses to stockpile goods.

Brayola Financing

In 2017, Brayola, an e-commerce platform for bras, received $2.5 million in Series A funding, and has now raised a total of $5 million. Investors include Firstime Fund and individuals such as Ilan Shiloah, Nir Tralovsky, Jonathan Benartzi, Shahar Waiser, Roi More and Haim Dabah.