What is Sell to Africa? Sell to Africa Review

Founder Introduction

Chen Yalin, the founder of "Sell to Africa Network", comes from the traditional international trade business. Since 2000, he has worked as a senior executive in Vymar, SanGuang Energy, and Albert Group of Switzerland, and later served as the head of the Asia-Pacific region.

In 2014, Chen Yalin decided to start a business. He found that China, South America, and Southeast Asia had already become red oceans for entrepreneurship, and only Africa remained a blue ocean.

Platform Introduction

Sell ​​to Africa has established cooperation with more than 100 suppliers in China, entered 10 African countries, set up 20 branches, and put nearly 200 stores into operation. It has basically achieved an overseas warehouse every 100 kilometers in East Africa.

Involved categories

Sell ​​to Africa mainly sells large household building materials, supplemented by motorcycles and large household appliances. As its offline stores, warehouses and logistics layout gradually improve, it will continue to increase product categories and enrich SKUs, including clothes, food, etc.

Mode Introduction

Selling to Africa currently has 3,000 stores and 500 overseas warehouses throughout Africa, combining online and offline operations. It has established operational barriers with low-frequency and high-value building materials, accumulated user trust through services, and expanded into high-frequency and low-value selected electrical appliances, home furnishings, travel and other products as consumption increases, forming new commercial entities and retail brands, and gradually introducing high-frequency. A pan-home platform covering all business lines will produce huge synergy effects.

Financing

In December 2016, it received RMB 20 million in Pre-A round of financing from Chunxiao Capital.

In February 2018, it received RMB 30 million in Series A funding from Yuanjing Venture Capital and Chunxiao Capital.

In April 2018, it announced that it had received A+ round of financing from Hongtai Capital and Gobi Partners, but the specific amount was unknown.

In April 2019, it completed a RMB 80 million Pre-B round of financing invested by Huachuang Capital.