What is Amazon Moments? Amazon Moments Review

introduce

Amazon has launched a marketing rewards program called "Amazon Moments" specifically for publishers and developers such as Sesame Workshop, TikTok and The Washington Post, through which these publishers and developers can use Amazon to send prizes to their audience users.

How it works

Publishers or developers can ask users to perform a certain action on their app or website and then give them gifts. For example, if users are required to listen to music for a total of 20 hours in a certain period of time, they will receive a free headphone link from the music subscription service provider. Through this link, users can get the headphones for free on Amazon. Of course, the prerequisite is that the user must have an Amazon account.

Test subjects

The Washington Post, TikTok, Sony Crackle, Sesame Street, Bravo, USA Today, Sago Mini and Bell Canada are the first companies to test the service.

Note: The Amazon Moments tool is mainly aimed at mobile app developers and publishers, not merchants on Amazon.

How to use

1. Developers set up marketing campaign content, select prizes and join the Moments API;

2. Consumers participate in marketing activities on the developer's website or app and achieve reward goals;

3. Amazon sends a reward link to consumers to register their personal information and mails out prizes. Winning consumers can also enjoy some membership services.

Fees

Amazon charges developers based on CPA (cost per action), that is, charging based on the number of users downloading, registering, or achieving goals.