Easter spending in the U.S. is expected to reach $24 billion! Consumers plan to buy these...

According to an annual survey by the National Retail Federation and Prosper Insights & Analytics, U.S. consumers will hit a record high of $24 billion this Easter, up from $20.8 billion in 2022 and $21.7 billion in 2020.

The survey found that 81% of Americans will celebrate Easter, with per capita consumer spending reaching $192.01. The top Easter items consumers plan to buy include candy ($3.3 billion), gifts ($3.8 billion) and food ($7.3 billion). In addition, they will spend $4 billion on clothing, $1.8 billion on flowers, $1.7 billion on decorations, and $1.1 billion on greeting cards.

As in previous years, the majority of consumers (54%) said they will buy Easter gifts from discount stores. Other shopping destinations include department stores (42%), online (33%), local and small businesses (22%), and specialty stores (20%).

“This year’s Easter sales will see unprecedented growth, driven by consumers planning to buy more Easter apparel and gifts,” said Phil Rist, executive vice president of strategy at Prosper. “In particular, consumers aged 35 to 44 will spend more than any other group.”

Here are some other findings from the survey:

- About half (54%) of those who do not plan to celebrate the holiday plan to use the Easter holiday to buy bargains. They expect to spend $23.41 per person, mainly looking to buy candy and food.

-Those planning to celebrate said their inspiration for Easter-related purchases was traditional customs (63%), socializing with family or friends (31%), sales or promotions (29%), store displays or decorations (23%), and exclusive or seasonal products (20%).

-The most popular Easter Sunday activities this year include cooking a festive meal (56%), visiting friends and family (50%), going to church (43%) and hunting for Easter eggs (34%).

Editor ✎ Nicole/

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