What is Google Search Console? Google Search Console Review

What is Google Search Console? Google Search Console Review
Google Search Console (formerly known as Google Webmaster Tool, GWT website management tool) can be used to detect various information of the website in the Google search engine, and is used for daily analysis, inspection and deeper data understanding of the website or other websites .


introduce

Google Search Console is a free SEO tool provided by Google. This backlink analysis tool allows users to monitor the performance of their site, submit content for crawling, identify problems, monitor backlinks, and more. Users can see all backlinks in one place, including domains, number of links, and number of linking pages. However, you have to crawl the links manually.

Function

1. Website data tracking: Google Search Console can help you analyze the performance of your website in Google search results. You can see how often your website appears in Google related searches.

2. Website content optimization: This tool can easily identify the content of different pages of your website. You can quickly solve these problems according to the suggestions of Google Search Console. After optimization, you can ask Google to re-index the modified pages.

3. Website indexing alarm: Google Search Console’s built-in fast indexing function can give real-time alarms for a series of problems that occur on the target site during the Google indexing process, thus eliminating the trouble before it damages the website’s performance.

4. Improve website performance: Google Search Console makes it easy to introduce new elements to your website and ensure that they are running properly. These elements include mobile page acceleration and structured data. The former is essential for mobile phones; the latter can help your website get featured snippets and Rich Result SERP qualifications in Google.

Purpose

1. Submit and check your sitemap to make sure Google understands your site content and how it reads your site content.

2. SEO effectiveness analysis and optimization of search rankings

3. Monitor and handle erroneous web pages and spam messages to maintain good content performance on your website

4. Which websites link to your website?

5. How does your website perform on mobile devices?

Google Search Console Setup Steps

1. Apply for binding: After entering the screen, please enter the URL you want to analyze

2. Verify your eligibility: After you enter the URL, Google will ask you to verify your identity. If you are unable to upload an HTML file for verification, you can also choose other ways to verify your identity for the website's use rights.

3. Add Google Search Console to your account: Seeing this screen means that the website you submitted has been verified by Search Console, but you must add this resource to your account before Search Console will start analyzing the website's information for you.

develop

In May 2015, Google announced that it had decided to rename Google Search Console to "Google Search Console" in order to better interpret the user groups, functions, and service concepts of Google Search Console.

At the end of May 2015, Google Search Console added two new features, namely Search Analytics and Fetch As Google.

In January 2018, Google launched a new version of Search Console with an updated user interface and improved functionality.

References

  • 1. Everything is new! Google releases new version of Google Search Console, popularizing ing: chinaz [cited date 2017-07-17T16:00:00.000Z]
  • 2. Google Search Console data analysis and interpretation, a must-learn website management tool for SEO: Dongfang.com [cited on 2017-12-07T16:00:00.000Z]

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