What is ASOS? ASOS Review

introduce

Founded in 2000, ASOS is currently the largest fashion e-commerce company in the UK, with more than 6 million active users. It offers more than 60,000 products, creates its own brands, and sells more than 800 designer brands.

In the last quarter of 2010, Asos launched three international stores in France, Germany and the United States. In September 2011, three more websites were launched in Australia, Italy and Spain. In 2012, Asos opened its first international office in Sydney, Australia, followed by an office in New York and China in 2013.

Brand Interpretation

ASOS is the abbreviation of "as seen on screen" in English, which means "the same as what you see on the screen" in Chinese. It is enough to see that ASOS online store claims to advocate celebrity fashion. ASOS products include fashionable women's clothing, men's clothing, skin care, makeup, hair care products, etc. Now with a discount of up to 70%, come and pick your favorite ones!

Divide into sections

ASOS is divided into two major sections: ASOS self-operated area (including its own brand ASOS and other mainstream brands) and ASOS Marketplace (that is, independent designer brands). Please note that it seems that you need to register accounts separately for the two areas.

history

The idea for ASOS began in 1999, the brand went online in March 2000, and was fully launched in June 2000 under the name As Seen On Screen.

ASOS is the abbreviation of the English word “as seen on screen”, which means “the same as what you see on the screen” in Chinese.

China Market

Since ASOS established its Chinese website in 2013, it has been operating poorly in China. After two and a half years of trial, it has suffered continuous losses in the domestic market. In the past few years, its business in China has lost a total of nearly 8.6 million euros. In June 2016, British online retailer ASOS withdrew from its Tmall flagship store, which also means that they have officially withdrawn from the Chinese market.

develop

The idea for ASOS began in 1999, the brand went online in March 2000, and was fully launched in June 2000 under the name As Seen On Screen.

In 2003, Asos shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to Asos PLC and Asos.com Limited.

In 2004, ASOS launched its own women's clothing brand.

In 2006, ASOS launched the catwalk short video fashion show.

In 2008, Outlet discount store was launched.

In 2010, ASOS Marketplace was launched.

In September 2011, three more sites were launched in Australia, Italy and Spain.

In 2012, ASOS opened its first international office in Sydney, Australia, followed by an office in New York.

In 2013, ASOS entered China.

In 2015, ASOS had over 4,000 employees and was the largest independent online and fashion and beauty retailer in the UK.

With over 4,000 employees in 2015, ASOS is the largest independent online and fashion and beauty retailer in the UK.

In the first half of 2017, Asos' total retail sales were £889.2 million, gross profit was £440.1 million and pre-tax profit was £27.3 million.

References

• 1. ASOS withdrew from the Chinese market. What did the largest fashion e-commerce company in the UK do wrong? : Winshang.com [cited on 2016-06-27T16:00:00.000Z]