Overview

In addition to vc, Amazon also has ve and sc accounts.

Amazon's heavyweight supplier system is comparable to Walmart's supplier system (Retaillink) in terms of its comprehensive functions. Currently, Amazon Vendor Central is temporarily suspending the acceptance of new suppliers.

Entry requirements

1. VC accounts are invitation-only

2. AMAZON will only recruit investors when it needs to expand its product categories

3. Monthly turnover must exceed 1 million US dollars

Pricing Standards

Vendor Central pricing and economics are largely based on wholesale costs and are controlled by Amazon.

Feature Comparison

The vc system integrates EDI (Electronic data interchange) functions, and users can also configure and connect to their own corporate EDI directly in the system. In addition to the complete management functions, suppliers can also use the rich promotion tools in the system by themselves: the Merchandising module integrates high-authority promotions such as Coupons, Promotions, Amazon Vine, A+ Detail Pages, Business Pricing Discounts, etc. These functions are unmatched by Seller Central or Vendor Express.

Operational ideas

First of all, you need to be very clear that the profits, cash flow, and sales of Amazon accounts come more from your Seller account;

● Secondly, the VC account has greater authority and promotion functions than the Seller account. If the operation is good, the amount of Amazon purchase orders in a few months is likely to exceed hundreds of thousands of US dollars, but the profit of a single product is low and the collection period is long;

Secondly, we can divide the operation of VC accounts into different stages:

● First of all, after obtaining a VC account, never directly follow others to sell their products, because Amazon will most likely review your VC account immediately after receiving complaints from sellers about follow-selling by new VC accounts;

● Secondly, upload the product as soon as possible. After placing an order on Amazon, do not leave it alone. Instead, ship it before the time specified in the order (expressed as "Expected Ship Date" in the VC account backend). Pay special attention to the high requirements of VC for packing and waybills. Do not make a mistake in the packing list;

● Again, when Amazon does not purchase much from your VC account, you should focus on using your VC account to apply for flash sales, BD and other activities in order to increase your BSR ranking;

● Finally, when Amazon's purchase amount increases, you must pay attention to maintaining the performance of the VC account. Because at this time, the difference between your shipment and the seller's shipment is that no matter whether your product is sold out or not, as long as you ship it, Amazon will pay you within the agreed payment time (usually 60-90 days). Therefore, it can be said that the risk of unsalable products in the VC account is very low!

VC follow-sell

● Any listing (unless Brand Gating is done) will be copied, except for products uploaded without UPC

● VC’s listing will also be copied

● However, each listing can only be copied by one Amazon.com account (VC account)

● At the same time, only if a VC account copies your product will you immediately lose your sales rights, or even have your listing maliciously tampered with;

How to deal with it

1. Use GCID to upload products after brand registration

2. Use your own company to apply for UPC and upload products

3. Open a case with US customer service

References

• 1. Solutions to common Amazon VC account problems: Sohu [reference date 2018-11-08T16:00:00.000Z]