65% of US SMBs expect e-commerce sales to grow by 2024

According to a 2024 e-commerce survey conducted by DHL Express on more than 1,000 small and medium-sized enterprises in the United States, 65% of companies expect their e-commerce sales to increase year-on-year, of which 24% expect a significant increase, 41% expect a small increase, and only 6% expect sales to decrease year-on-year.

However, inflation and transportation costs remain a concern, with 40% of companies citing it as the biggest threat to their business and 38% citing inflation as their main challenge. 60% of companies said they would be most concerned about inflation in the second half of the year, ahead of other issues such as the presidential election, artificial intelligence regulation, and environmental, social and governance regulation. Rising commodity costs and supply chain demands are putting pressure on profit margins, forcing companies to find innovative solutions to manage expenses and remain competitive in the market.

In addition, this year, SMEs will also focus on international market expansion, with 53% of companies saying this is the biggest opportunity for their e-commerce business. 43% of companies will target the EU and the UK for expansion, and 29% will focus on Mexico and Canada. This emphasis on international growth reflects companies' desire to diversify their markets and tap into new customer bases, leveraging global e-commerce trends to drive future success.

As companies seek to expand globally, customs compliance also remains a top consideration, with several SMEs noting that complying with destination customs regulations to streamline the customs clearance process will be key to market growth.

Overall, SMEs remain optimistic about the growth potential of e-commerce despite economic barriers.

Author✎ Summer/
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