It is learned that on June 21, Amazon Global Store officially announced that Prime Day 2023 will be held from July 11 to 12.

As the big sale date and the law’s effective date are approaching, many cross-border sellers who are still caught up in the verification storm are becoming increasingly uneasy, and “account verification” has become a hot topic in many seller communication groups.

Now, there are only six days left before the U.S. Consumer Notification Act officially comes into effect, but the wave of account verification that has erupted since May has not yet subsided, and even new situations have emerged.

It is learned that recently, in the seller communication group, many sellers have stated that many stores that have previously passed all Amazon's verification requirements have again been prompted to conduct bank account verification.

▲ The picture comes from the seller communication group

One of the sellers mentioned that his account had been verified twice in the past month , but there was still a prompt that required re-verification of the bank account.

Some sellers found that the verification was successful after clicking on the verification interface, but some sellers found that they needed to enter the verification code first to re-verify the bank account - otp verification.

  ▲ The picture comes from the seller communication group

Meanwhile, in early June The problem that was reported and solved in the article "Amazon Verification Wave Continues! Are a Large Number of Seller Accounts at Risk of Deactivation?" - "A Large Number of Seller Accounts Showing Amazon Yellow Warnings" has reappeared recently.

  ▲ The picture comes from the seller communication group

In this regard, many sellers who encountered the same situation believed that this was probably a bug in Amazon's system.

However, the multiple re-verification notifications, coupled with the yellow warning that had disappeared but reappeared, have added a lot of trouble to sellers who are already worried about the verification storm: from the end of April to the end of June now, this review has lasted for nearly two months, and it has never ended. It is really a headache and I am tired.

So far, Amazon has not responded to the above situation. Judging from the reactions and analysis of sellers, the above situation seems more like a loophole caused by Amazon's system processing excessive load , so sellers who have completed the verification do not need to worry too much for the time being.

For more sellers, the most important concern at the moment is what will happen if the account fails to pass verification before June 27.

It is learned that on June 20, Amazon US once again issued a reminder announcement regarding the Consumer Notification Act.

The announcement stated that the bill will take effect on June 27 and will require Amazon to collect, verify and display certain third-party seller account information. Since verification takes several days to complete, Amazon recommends that third-party sellers submit the information required for verification as soon as possible.

  ▲ The picture comes from Amazon announcement

It is understood that shortly before the announcement was released, many sellers reported that a large number of old accounts that had not previously triggered the bill review received verification notifications collectively, and all five verifications were required , which caught many sellers off guard.

At the same time, as the effective date of the bill approaches, a rumor about the Amazon verification storm has been circulating in the cross-border circle, claiming that according to federal law, as of June 27, all stores that have not passed the complete audit will be closed.

  ▲ The picture comes from the seller communication group

But so far, the news has not been officially confirmed. Many sellers tend to believe that the rumor is not true.

It is understood that, judging from the various news previously released by Amazon, the regulations of the Consumer Notification Act do not seem to include any content that once the bill comes into effect, stores that fail to pass the verification will be closed.

In previous articles, we also got news from Amazon Global Selling: there is no account suspension or fine for information verification, but the account will be suspended if the verification is not completed in time, and it will be restored once the verification is completed. Therefore, sellers do not need to worry too much about this.

However, no matter what, Prime Day is approaching, and large-scale account verification is inevitable at present. Relevant sellers need to verify their accounts in a timely manner to avoid having their accounts suspended due to failure to verify in time, which would affect the sales during the promotion.

In order to help all sellers to successfully weather this storm, we have also summarized the verification types and precautions of Amazon's storm:

The big sale is coming soon. Given that the verification storm has not yet ended, in order to avoid missing out on messages and causing problems with your account, sellers need to pay more attention to background messages and refresh them frequently.