October is already one-third over, and sellers are also preparing for the peak season of foreign trade in the second half of the year. It is learned that this year Amazon has launched the "Black Friday" promotion in advance, and will extend it from one day to two months. At the same time, Halloween is also approaching, and the popularity of related product selection trends continues to rise.
According to a survey report by Ware2Go, more than 60% of sellers expect this year’s peak season sales to set a new record. However, as sellers gear up for the peak season, problems emerge one after another. Not only do they have to face obstacles such as rising raw material prices and supply chain disruptions, but they also need to be on guard against Amazon’s sudden threat of blocking their accounts. Cross-border navigation , a new round of Amazon sweeps? A wave of sellers' accounts were banned! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation A large number of seller accounts were wiped out. Was this actually a misjudgment by the Amazon system? Since the beginning of this year, Amazon's rectification actions have become more frequent. From the second review at the beginning of the year to the yellow card warnings some time ago, several waves of large-scale account bans have erupted one after another.
Recently, many sellers have reported that their accounts have been banned due to suspected infringement, abuse of services or false orders. ▲ The picture comes from the seller communication group According to a seller, a keyword of a product in his store was registered as a brand by a competitor, which resulted in the deletion of the product details page and Amazon directly determined that the product was suspected of infringement. The seller could only sigh helplessly: I sigh deeply and wipe my tears, lamenting the difficulties of Amazon. ▲ The picture comes from the seller communication group Another seller revealed that he was hit by a bolt from the blue just after returning from vacation: his newly purchased European account was hit hard by Amazon, and his sales permissions on eight sites were all removed. ▲ The picture comes from the seller communication group Amazon stated in the email that because the seller violated Article 3 of the Amazon Solutions Agreement, the account would be forcibly closed, all product information would be disabled, and funds would be frozen for three months or longer. ▲ The picture comes from the seller communication group However, some sellers also reported that their accounts were blocked for no reason even though they did not conduct any illegal operations such as fake orders, infringement, or manipulation of reviews. In this regard, some sellers pointed out that it might be due to a misjudgment by the Amazon system , and many accounts were affected during the National Day holiday, but they have gradually returned to normal. ▲ The picture comes from the seller communication group Under the shock of the account suspension wave, most sellers have become more and more cautious, fearing that Amazon will find a flaw and ruthlessly attack them. However, no matter how careful they are, they cannot prevent Amazon's increasingly tricky reasons for suspension, as well as misjudgments caused by system failures and other reasons. The appeal against account suspension has been full of twists and turns. Does Amazon treat sellers like leeks? Sellers look back on their struggle with Amazon, and they can see that Amazon has committed countless crimes of blocking their accounts without reason. Some sellers have previously complained to Amazon about their bloody history of being manipulated by Amazon. Their accounts have gone through many twists and turns since they were successfully registered, and have been blocked by Amazon many times.
It was learned that when the seller was applying for a European account, less than two days after receiving the registration link, each site received more than 20 emails from Amazon confiscating sales rights. ▲ The picture comes from the seller’s disclosure The seller appealed four times and provided relevant authentic information such as water and electricity invoices, business licenses, etc. During this period, the auditor called to inform him that his account was linked to more than 100 accounts, but the seller said that he had always used Huawei cloud servers and had not used other IPs, and that the US site store was also selling normally. Since Amazon did not provide an appeal button after four appeals, the seller had no choice but to give up. However, after a while, Amazon sent an email to inform him that his account sales authority had been restored and asked him to prepare for product listing as soon as possible. ▲ The picture comes from the seller’s disclosure However, in August, just when the seller had prepared the goods and was about to put the products on the shelves, Amazon sent another email stating that the store had triggered an audit and the account had been shut down. ▲ The picture comes from the seller’s disclosure After that, the seller suddenly received a training invitation from Amazon, which made him wonder whether Amazon deliberately blocked the account and asked the seller to sign up for training so that they could make money. ▲ The picture comes from the seller’s disclosure However, the recruitment manager clarified that Amazon's review and training belong to different departments, and the training is mainly managed by the domestic team. Despite this, Amazon's series of operations of blocking accounts, automatically restoring accounts, and then blocking accounts again are really incredible to sellers. ▲ The picture comes from the seller’s disclosure In the first half of the year, many sellers’ performance was not good due to price wars, account suspensions, and continued soaring freight rates. Now that the peak sales season has finally arrived, the freight costs have also fallen slightly as the internal circulation trend has cooled down. However, at this critical moment, Amazon has continued to make small moves, becoming an obstacle for sellers to increase their orders. What do you want to say about this? Feel free to leave a message in the comment area~
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