Avoid price wars: seven ways to differentiate Amazon products

Avoid price wars: seven ways to differentiate Amazon products


Preface
Competition on the Amazon platform is fierce, and every seller is racking their brains to find ways to defeat competitors and get consumers to buy their products.
Why do consumers choose your product? I believe many people do not have a clear answer to this question.
In fact, as long as you differentiate yourself, you can stand out from the competition.
To achieve differentiation, you need to ask yourself "What is the unique value proposition of the product?" What can bring the greatest value to customers ? When you do this, you can differentiate yourself from your competitors, even if you need to compete with others on price, you can also become the best choice for consumers.

How to achieve product differentiation

01    Make your product unique through packaging

Your product packaging is the first impression users have of you. When they search for a product, the first thing they see is your product packaging.

Your product packaging needs to attract people's attention visually. In addition, using environmentally friendly packaging can also add points to your product.

Distinctive packaging can greatly increase the probability of users purchasing your products.

 

02    Use bundling

Bundling is a way to differentiate your products from others. Bundling can encourage users to buy more products at a lower price, achieving the goal of bringing the most value to customers. Bundling should choose complementary products.

  


03 Using a secret formula

If you sell cosmetics or health products, you can consider adding products with new features and contact your manufacturers to see if they can help you create secret formulas to give you a competitive advantage. Sometimes, you don’t necessarily need to make big changes, just simple adjustments can bring unexpected results.

04     Start with size

       


Sometimes size is also a good way to differentiate products. For example, a yoga mat is usually used by one person, so you can consider launching a yoga mat for two people. However, you have to consider whether the size is reasonable, otherwise it will cause trouble to customers.

05      Give products creativity

Creativity can give a product a new use or increase its appeal. Sometimes changing the shape of a product or adding a feature can make it unique without increasing your manufacturing costs.

06      Provide follow-up services

The customer experience continues after the product is purchased. As a professional seller, you can provide follow-up services to attract repeat customers, such as sending guide videos to solve product problems encountered by users.

07     Customized Products

Provide consumers with customized products and personalized services, such as engraving the user's name on the product. Unique personalized content can distinguish you from other competitors and attract more consumers.


Compiled by ✎ Mary/

statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

<<:  How to easily upload images of the right size on Instagram?

>>:  Amazon's popular keywords are exposed. Why not optimize your keywords now?

Recommend

What is MiJu Technology? MiJu Technology Review

Shenzhen Miju Technology Co., Ltd. was born in She...

Amazon's package volume exceeds FedEx for the first time! Ranked third in the United States!

According to Pitney Bowes' annual transportati...

Good news for cross-border e-commerce! The State Administration of Taxation supports the "tax refund upon departure" policy for exporting overseas warehouses

It is learned that recently, the State Administrat...

What is Junwei International? Junwei International Review

Shenzhen Junwei International Freight Forwarding C...

Mercari announces partnership with Uber to launch instant delivery service in the United States!

It is learned that Mercari announced a partnership...

Mixed feelings? Amazon's storage capacity has skyrocketed by tens of thousands, and this issue has become the biggest pain point!

If cross-border overseas expansion is a game of ca...

The tariff threshold has helped Chinese sellers to attack Amazon! After local businesses were eroded, the United States began to get anxious

Chinese sellers have always been the top players o...

Shein has made frequent moves in the first half of the year! Is the new seller recruitment plan coming?

01 Shein launches "Xiyou Gravity" milli...

What is WeChat Pay? WeChat Pay Review

WeChat Pay is the international version of WeChat ...

Super effective! 5 ways to reduce Amazon ACoS

Promoting on Amazon is similar to traditional adve...

Free influencer tool: Find the influencer that suits you through competitor listings

Cooperating with influencers is a common off-site...

What is Domee? Domee Review

Guangzhou Domee Management Consulting Co., Ltd. (D...

What is Club Factory? Club Factory Review

Club Factory is a big data product selection servi...

Reaching the peak brings fame and fortune, and falling into the valley allows you to grow! The low period of the past year has taught me a truth: what operations need to do is to find your users and products and go with the flow!

Anonymous user My C position When people are in hi...

In 2023, many US retail giants will go bankrupt. Who can fill the market gap?

It is learned that since 2023, many US retail gian...