Amazon's popular keywords are exposed. Why not optimize your keywords now?

On Amazon, nearly two-thirds of product clicks come from the first page of search results. So in order to improve the search ranking and exposure of products, sellers need to develop an effective SEO strategy and optimize the keywords on the product details page so that consumers can discover your products.

Amazon's search engine aims to show consumers the products most relevant to their search terms. Keywords are the bridge between users and products. In this article, we will introduce the most popular keywords on Amazon this year and the consumer trends they reflect, so that sellers can understand the most popular products in each quarter and optimize the search rankings of their products.

Amazon's most popular search trends by quarter

First Quarter

All categories : Headphones OR AirPods, iPhone Chargers, Laptops, Swimsuits for Women, Water Bottle, Lego

Home &Garden: Shower Curtain, Area Rugs, Humidifiers, Weighted Blanket, Air Fryer, Diffusers for Essential Oils

Beauty : Essential Oils, Mascara, Teeth Whitening, Blackhead Remover

Second quarter

All categories : Headphones OR AirPods, iPhone Chargers, Laptops, Swimsuits for Women, Balloons

Home & Garden: Shower Curtain, Area Rugs, Mattress

Beauty : Essential Oils, Gel Nail, Polish Hair Clips, Blackhead Remover, Pore Vacuum

Third quarter

All categories : Headphones OR AirPods, iPhone Chargers, Laptops, Toys, iPhone Case

Home & Garden: Coffee Maker, Desk, Mattress, Pillow

Beauty : Essential Oils, Mascara, Hair Dryer, Shampoo, Body Wash

Fourth quarter

All categories : Headphones OR AirPods, iPhone Chargers, Laptops, Toys, Halloween Costumes for Women, Nintendo Switch OR PS4

Home &Garden: Christmas Tree, Gaming Chair, Instant Pot, Weighted Blanket, Air Fryer, Diffusers for Essential Oils

Beauty : Essential Oils, Makeup Brushes, Bath Bombs

Search Trends

Above are the quarterly search term trends for all categories, home and garden, and beauty products on Amazon.

From the above data, we can see that electronic products are evergreen , and consumers search for these products all year round. September is usually the time when Apple releases new phones, so the search volume for iPhone cases soared in the third quarter. Game consoles were very popular gifts in the fourth quarter, so the search volume was high.

Shower curtains and carpets were searched frequently in the first half of the year, indicating that consumers replace these products on an annual basis.

Humidifiers are especially popular during the winter months because the weather becomes drier.

In the fourth quarter, because of Christmas, the search volume for Christmas-related products is particularly high.

Among beauty products, essential oils are popular all year round.

Long tail keywords

Long-tail keywords are more specific and longer, and they make it clear what products users want. When users search using short-tail keywords or broad keywords, Amazon will display a variety of products related to them.

For example, if a user searches for Apple, Amazon will display a variety of products using the Apple keyword, but mainly Apple-branded products. If consumers enter more specific search terms, such as metal apple corer, Amazon will display highly related products.

The following figure shows the various long-tail keywords for headphones used by consumers :

Sellers need to do more research to find long-tail keywords for their products.

Keyword optimization

1. The backend keyword is limited to 250 bytes, all in lowercase letters . If the keyword length exceeds the limit, it will not be indexed by Amazon.

2. Keywords can contain synonyms, spelling variations, abbreviations, etc., but should not contain spelling errors. Punctuation can be used, but it is not mandatory.

3. Avoid adding product identifiers, brand names, or other brand names.

4. Don’t use conjunctions like a, an, by, for, because, the, and with

5. Avoid using subjective or time-related words, such as new, on sale now, available now, best, fastest, cheapest, etc.

Without keyword optimization measures, your products will not be exposed, and without exposure, there will be no sales. Sellers need to track keyword performance and focus on effective keywords to improve your product rankings, sales and profits.

Compiled by ✎ Mary/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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