Sellers, please note! Starting September 26, this type of listing will be banned by Amazon!

in the country, "sex" is a relatively obscure topic.

This also means that adult products cannot be accepted as much as other daily necessities.

But the situation overseas is completely different, and the market for consumer goods related to adult products is particularly promising.

According to a category export guide, the adult products market is growing at an annual rate of about 7.6%, and the global adult products market is expected to reach 619.8 billion yuan in 2026. Among them, the US adult products market is estimated to account for 33% of the global market.

With such a huge market, many domestic sellers have also entered the adult products category on Amazon. Although Amazon allows sellers to sell adult products, the platform has extremely strict sales policy restrictions on the sale of such products. In addition, Amazon also has a strict review policy for sellers entering the adult products category.

On July 26, Amazon US announced that it would update its adult product listing policy. This move is to allow sellers to have a clearer understanding of the policy on nudity and sexually explicit images and to protect underage customers.

The announcement shows that Amazon strictly prohibits any product information with explicit pornographic images or the appearance of any pornographic images on the product detail page. These products include sexual health products, posters, drawings, artworks, T-shirts, sculptures or statues .

Amazon reminds sellers to review their listings and replace any pornographic images within 60 days. If no action is taken before September 26, 2022, listings with pornographic images will be banned or restricted from display in searches.

That is to say, after September 26, 2022, non-compliant adult product listings will be banned from sale by Amazon .

In the comment section of the announcement, many sellers are still unclear about the definition of nudity and sexually explicit images.

For example, is the product that this seller described as both a "small statue" and a "work of art" considered illegal?

Also, I wonder if these “art books” with nudity on the cover will be considered illegal.

In any case, although the United States has a very high acceptance of adult products, the rules for controlling them on the Amazon platform are also extremely strict. If you are not a particularly confident seller, it is recommended that you carefully consider the adult products category.

Adult products have always been difficult to sell on many platforms due to their sensitivity, and even Facebook, Google, and TikTok are unable to promote them.

Shopee also does not allow cross-border sellers to sell adult products including sex toys (especially when using SLS logistics). However, sellers can acquire overseas local sellers' stores to list and sell adult products.

However, Amazon does allow third-party sellers to sell such products on its platform.

According to the platform policies of Amazon's various sites, sex toys can only be released in the "Adult Products" category as "new products" , and must strictly comply with Amazon's series of policies on adult products (such as product images cannot contain nudity, descriptions cannot contain sexually suggestive content, etc.).

Another important point is that Amazon's advertising policy stipulates that the platform prohibits adult products from being displayed directly on the site , which also means that sellers of adult products cannot use in-site advertising to drive traffic to their listings .

Of course, some sellers will use various illegal means to achieve the purpose of attracting traffic in order to get more traffic for their listings. However, it should be emphasized that once discovered by the platform, it is highly likely that the listing will be removed from the shelves or the store will be closed.

Amazon has updated its adult product listing policy this time in order to protect minors. After all, adult products are a special category and are considered restricted products on Amazon.

Imagine if a minor saw some indecent pictures on Amazon, wouldn’t it be embarrassing? Therefore, many sellers can understand Amazon’s strict review of this category and the many restrictions on the platform.

If domestic sellers want to sell adult products on Amazon, they must comply with platform policies and local laws.