Why are independent websites always failing? Here comes the core logic behind the 6 billion sales

In the early years, most people who engaged in cross-border e-commerce had worked as "sellers" on e-commerce platforms such as Amazon, AliExpress, Ebay, and Wish. They took advantage of the information gap between China and foreign countries and made a lot of money in just a few years. Most people earned their "first pot of gold" through cross-border e-commerce platforms. However, now, the sellers on these platforms have had an increasingly difficult life in the past two years. The inherent drawbacks of these platforms, such as homogeneity, thin profits, fierce competition, and expensive traffic, often make them "lose money to gain publicity."

In order to weaken the adverse effects of platform drawbacks on their own sales, more and more foreign trade people choose to build their own independent foreign trade websites. This way, they can attract customers from e-commerce platforms and have their own independent website channels to attract some customers from searches.

1. Little competition

First of all, there is little competition. Independent sites have not yet become popular. Only a small number of people are doing it. There are also many people who want to do it, but they can't find a way.

2. No rules or restrictions

Because the platform is established by ourselves, the rules are also set by ourselves, and there are no categories or varieties of goods. You can put whatever you want on the shelves.

3. Customer resources

Since the independent website is a website built by ourselves, we can obtain all the customer information, including the customer's email address, address, etc. At that time, we can use this customer information for secondary marketing.

4. Reduce platform commissions

We work on other e-commerce platforms, such as Amazon, which all have commissions, usually around 8%-15%. If we do paid promotion, the cost is around 20%-30%. If we build an independent website, we can control the promotion fee within 30%.

5. You can list your own products

Independent sites can list their own products for sale, because they will be sold directly through advertising and promotion, and there is no need to worry about traffic and display.

The operation of an independent website involves the initial product selection, the promotion in the middle, and the conversion brought by the later traffic. However, any of the links has very profound knowledge.

Product selection: The most critical step in building an independent website is product selection. It is recommended that novice sellers spend more time on product selection. It is recommended to build a vertical boutique website. For example, if the seller is selling ski equipment, then the website is all about ski-related products, which is a vertical website. If there are 3-5 hot-selling products among them, it is a boutique website.

However, if you do not have your own source of goods, you can also choose existing tools, such as SHOPYY's AliExpress product collection and EC+Dropshipping functions, which can effectively solve the problem of novice sellers having no source of goods.

In short, for small and medium-sized sellers, if they want to run an independent website, they can use product selection thinking and model thinking, rely on the uniqueness of the product, and break the inherent barriers of the independent website.

(Source: Cross-border Sellers Teahouse)