Climate Friendly Program Update! New Options for Product Exposure Growth

Amazon has updated its Climate Friendly Program in the past two days, adding four new certifications to the program. If products have already obtained these four certifications, you can directly apply to participate in the Climate Friendly Program!

Amazon's climate-friendly program has always been a point of concern for sellers, because participating in the program can obtain a "climate-friendly" logo on the product display page, and most importantly, get extra exposure from official push, which can bring a lot of orders.

In the Climate Friendly Program, Amazon has included a total of 42 certifications in different fields (which are still being updated). These certifications are issued by various international NGOs, government agencies or industry associations, such as the Energy Star, which is well known to everyone.

This is a certification system jointly launched by the U.S. Department of Energy and the U.S. Environmental Protection Agency. It is mainly awarded to some energy-saving electrical appliances and other products. It is also well-known in the electronics category.

The new certifications added by Amazon this time are:

BIFMA LEVEL (mainly for furniture product certification)

TCO Certified (IT product environmental certification)

WaterSense (the Environmental Protection Agency’s voluntary label for products that excel in water conservation)

GreenCircle Certified (main certification for recyclability)

These third-party certifications can be redirected to the official website of the certifier from Amazon's Climate Friendly Program page. Sellers who need a complete list of certifications remember to scan the code and add me for consultation. There are also some service providers in China who act as agents for the certification process, but because products need to be adjusted according to the certification standards, these third-party certifications can basically only be done by the manufacturer. If you are a seller who is a distributor, you might want to take a look at the two climate-friendly certifications developed by Amazon itself, one is Compact by Design, and the other is Pre-owned Certified.

These two certifications are relatively simple to obtain on your own. For example, for the compact design certification, as long as you optimize the size of the packaging, reduce the amount of packaging used, or directly switch to more environmentally friendly packaging, you can pass the certification once the optimization reaches the standard.

Amazon has many strange traffic entrances like this. Our core sales circle also discusses some rare traffic entrances from time to time to seize traffic sources.